National Sales Manager - FMCG Beverages

Placements24; Cape Town; On-site; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based commission

Medical aid

Provident fund

Life insurance

Leadership development programs

Participation in international events

Job summary

Placements24 in Cape Town is seeking an experienced National Sales Manager to drive growth in the competitive SA beverage sector. You will lead a national team, develop key customer relationships, and shape the sales strategy across South Africa.

The role requires a proven track record of exceeding targets in FMCG, strong leadership, and the ability to travel nationally to manage distributors and retail partners. A competitive package accompanies leadership exposure and growth opportunities.

Qualifications

• Minimum 8 years of progressive sales leadership experience, preferably in FMCG/beverages.
• Bachelor's degree in Business/Marketing or related field.
• Willingness to travel extensively nationally across SA.

Responsibilities

• Develop and execute a national sales strategy to hit targets and revenue growth.
• Lead and mentor a national sales team to peak performance.
• Build and maintain relationships with key customers, distributors and retail partners.
• Analyze sales data, market trends, and competitors to identify opportunities.
• Manage the national sales budget and ensure profitable growth.
• Collaborate with marketing, operations and product teams to align sales efforts.

Skills

Leadership

Strategic thinking

Analytical skills

Negotiation

Communication

Presentation

Education

Bachelor's degree in Business Management, Sales, Marketing, or related

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a renowned player in the Fast-Moving Consumer Goods (FMCG) sector, specifically within the vibrant beverage market, is seeking an experienced and results-driven National Sales Manager to lead their sales operations. Based in the scenic city of Cape Town, Western Cape , this senior position will be instrumental in driving sales growth, expanding market reach, and nurturing key client relationships across South Africa. The successful candidate will be a strategic thinker with a proven history of exceeding sales targets and building high-performing sales teams. This role offers the unique opportunity to shape the sales strategy for a portfolio of popular beverage brands and contribute to the continued success of our client in the competitive Western Cape region and beyond.

Key Responsibilities

• Develop and execute a comprehensive national sales strategy to achieve ambitious sales targets and revenue growth.
• Lead, mentor, and motivate a national team of sales professionals to ensure peak performance and professional development.
• Establish and maintain strong, long-term relationships with key customers, distributors, and retail partners across South Africa.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Develop and manage the national sales budget, ensuring profitable growth and efficient resource allocation.
• Oversee the implementation of sales policies and procedures to ensure consistency and effectiveness.
• Collaborate with marketing, operations, and product development teams to align sales efforts with overall business strategies.
• Prepare and present regular sales forecasts, performance reports, and strategic recommendations to senior leadership.
• Identify and develop new business opportunities and channels to expand market penetration in the Cape Town area and nationally.

Requirements

• Bachelor's degree in Business Management, Sales, Marketing, or a related discipline.
• Minimum of 8 years of progressive sales leadership experience, with a significant portion within the FMCG sector, preferably in beverages.
• Demonstrated success in achieving and exceeding national sales targets in previous roles.
• Proven ability to build, manage, and motivate high-performing sales teams.
• Strong understanding of sales channel management, key account management, and distribution networks.
• Excellent negotiation, communication, and presentation skills.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Proficiency in CRM software and sales analytics tools.
• Experience working within the Cape Town and broader South African market is essential.
• Willingness to travel extensively nationally.

Benefits

Our client provides an attractive compensation package, including a competitive base salary, a generous commission structure tied to performance, and excellent benefits such as medical aid, provident fund, and life insurance. Opportunities for professional growth include leadership development programs and participation in international industry events. You will join a vibrant and supportive company culture with a strong focus on innovation and teamwork in a beautiful Cape Town setting. This role offers significant scope for impact and career advancement within a leading FMCG organization.