Mossel Bay Digital Campaign Specialist

Placements24; Mossel Bay; Sur place; ZAR 360 000 - 480 000; Plein temps

Avantages offerts par ce poste

Health insurance

Professional development

Team activities

Résumé du poste

Placements24 is seeking a Digital Campaign Specialist in Mossel Bay to lead day-to-day digital advertising campaigns, optimize performance, and drive lead generation and brand visibility. The role demands hands-on execution and strong analytical abilities in a fast-paced marketing environment.

The ideal candidate will manage multiple campaigns, utilize Google Ads and social platforms, and collaborate with the team to ensure campaigns align with brand strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1-3 years of digital campaign management or digital advertising.
• Hands-on experience with Google Ads and social media advertising platforms.
• Familiarity with analytics tools such as Google Analytics and Excel for reporting.

Responsabilités

• Plan, execute, and manage digital campaigns across platforms like Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and display networks.
• Monitor campaign performance daily, analyze metrics (impressions, clicks, conversions, CPA, ROAS), and optimize to targets.
• Conduct keyword research, ad copywriting, and audience targeting for various campaigns.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve effectiveness.
• Manage campaign budgets, ensuring optimal spend and resource allocation.
• Generate regular campaign performance reports with insights and recommendations.
• Stay updated with latest trends and best practices in digital advertising and campaign management.
• Collaborate with the marketing team to align messaging with brand strategy.
• Assist in developing new campaign strategies and proposals.
• Ensure all activities comply with advertising standards and regulations.

Connaissances

Analytical skills

Campaign management

Communication

Excel reporting

Hands-on marketer

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Outils

Google Ads

Facebook Ads Manager

Google Analytics

Description du poste

Placements24 is seeking a Digital Campaign Specialist in Mossel Bay to lead day-to-day digital advertising campaigns, optimize performance, and drive lead generation and brand visibility. The role demands hands-on execution and strong analytical abilities in a fast-paced marketing environment.

The ideal candidate will manage multiple campaigns, utilize Google Ads and social platforms, and collaborate with the team to ensure campaigns align with brand strategy.