Head of Digital Marketing & Growth Strategy

Placements24; Mossel Bay; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive base salary plus incentive

Health and wellness benefits

Career development & certifications

Generous paid time off

Positive work-life balance

Job summary

Placements24 is seeking a Lead Digital Marketing Specialist in Mossel Bay to spearhead online marketing efforts. You will develop comprehensive strategies across SEO, SEM, social media, content, and email, driving brand awareness, customer acquisition, and revenue growth.

The role requires leadership experience, strong analytical skills, and proficiency with analytics and ad platforms. You will lead a team and manage the budget in a fast-growing e-commerce environment.

Qualifications

• Proven leadership in digital marketing with successful campaigns.
• Deep knowledge of SEO, SEM, content, social, and email marketing.
• Experience with analytics platforms and ad platforms (GA, Adobe Analytics, Google Ads, Facebook Ads).
• Strong communication and stakeholder management skills.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels.
• Manage and optimize SEO and SEM campaigns to improve rankings and traffic.
• Oversee social media strategy, content creation, and community engagement.
• Plan and execute email marketing campaigns with segmentation and automation.
• Manage content creation and distribution (blogs, infographics, videos).
• Analyze campaign data, generate reports, and recommend optimizations.
• Manage the digital marketing budget to maximize ROI.
• Stay updated on trends and best practices to enhance strategies.
• Lead and mentor a team of marketing professionals.

Skills

Digital marketing leadership

Campaign execution

Analytical skills

Team leadership

Budget management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads Manager

Job description

Placements24 is seeking a Lead Digital Marketing Specialist in Mossel Bay to spearhead online marketing efforts. You will develop comprehensive strategies across SEO, SEM, social media, content, and email, driving brand awareness, customer acquisition, and revenue growth.

The role requires leadership experience, strong analytical skills, and proficiency with analytics and ad platforms. You will lead a team and manage the budget in a fast-growing e-commerce environment.