Freelance Meta Ads Specialist

Fusion CPA; Johannesburg; On-site; ZAR 201,000 - 357,000; Part time

Benefits offered by this job

Remote freelance arrangement

Job summary

Fusion CPA is seeking a remote freelance Meta advertising specialist to establish a compliant tracking ecosystem, integrating Meta with HubSpot for lead capture and scheduling automation. Initial setup runs 6–8 hours per month with potential to scale, reporting to the Marketing Manager.

Responsibilities include building a secure Meta Business Manager, implementing Pixel/CAPI via GTM, and coordinating with HubSpot to prevent lead leakage while launching targeted campaigns for high-net-worth

Qualifications

• In-depth experience setting up Meta ads ecosystems with secure integration into HubSpot.
• Proven ability to build attribution tracking with GTM and CAPI.
• Ability to design and execute campaigns targeting HNW audiences within compliance.

Responsibilities

• Phase 1: Build Meta Business Manager, ad accounts, pages and permissions from scratch.
• Implement Pixel and CAPI via GTM for accurate attribution and zero leakage.
• Integrate Meta lead forms and landing pages with HubSpot CRM and scheduling tools.
• Phase 2: Design and scale Meta campaigns for affluent audiences and optimize spend.
• Ensure compliance with Meta policies for financial services and advertising.

Skills

Meta advertising

HubSpot integration

Google Tag Manager

Conversions API (CAPI)

Facebook/Instagram ads

Analytics

Budget optimization

Education

Relevant marketing/ads certifications (optional)

Tools

Meta Business Manager

Facebook Ads Manager

HubSpot CRM

Google Tag Manager

Job description

Role overview and objectives

Employment type: Freelance Contract / Fractional RetainerTime commitment: 6 – 8 hours per month (with potential to scale based on performance)Location: RemoteReporting To: Marketing Manager

Primary objectives:

• Infrastructure and tracking setup: Establish a secure, fully compliant Meta advertising ecosystem integrated seamlessly with HubSpot.


• Lead generation and conversion: Design and execute Meta Ad campaigns targeting High-Net-Worth (HNW) individuals to secure qualified, booked consultation calls.


• Strategic collaboration: Provide expert technical oversight and optimization directives to support the internal Marketing Manager within a strict, highly efficient monthly hourly budget.

Key Responsibilities:

• Phase 1: Infrastructure, Tracking and Funnel Setup (Initial Focus)
  
  
  
  • Meta workspace architecture: Build, configure, and secure the company’s Meta Business Manager, Ads Accounts, Facebook/Instagram pages, and asset permissions from scratch.
  
  
  • Advanced tracking Implementation: Deploy and verify the Meta Pixel and Conversions API (CAPI) via Google Tag Manager (GTM) to ensure accurate attribution.
  
  
  • HubSpot and funnel integration: Integrate Meta lead forms and landing pages natively with HubSpot CRM, workflows, and the firm’s scheduling/calendar software to ensure zero lead leakage and automated data syncing.
  
  
  
  


• Phase 2: Ongoing Campaign Strategy and Optimization (monthly retainer)
  
  
  
  • HNW target architecture: Design, launch, and scale sophisticated Facebook and Instagram campaigns specifically tailored to attract and convert affluent audiences.
  
  
  • Financial compliance management: Proactively manage and navigate Meta's strict special ad categories, financial services, and credit advertising policies to ensure 100% compliance and avoid ad rejections.
  
  
  • Performance optimization: Monitor campaign health, optimize bidding strategies, refine audience targeting, and pass downstream conversion data (e.g. actual booked calls) back from HubSpot to Meta to train the algorithm.
  
  
  • Collaboration and reporting: Partner with the internal marketing manager to review performance data, direct creative assets (copy/visual adjustments), and map out monthly spend allocation.