Media Effectiveness Lead - Midrand

Dis-Chem Pharmacies; Midrand; On-site; ZAR 900,000 - 1,450,000; Full time

Benefits offered by this job

Market-related salary

Medical aid

Provident fund

Staff account

Job summary

Dis-Chem Pharmacies invites a Media Effectiveness Lead to shape our campaign measurement framework and analytics standards from our Head Office in Gauteng. You will define KPIs, governance, and reporting principles across channels to drive data-driven decisions and ROI improvement.

You will also oversee external measurement partners to ensure quality and value. You will lead cross-functional analytic initiatives, translate data into actionable insights, and deliver dashboards that support

Qualifications

• Bachelor's degree in Marketing, Analytics, Business, Data Analytics, Statistics, or related discipline.
• Honours degree or postgraduate qualification advantageous.
• 5+ years' experience in marketing analytics, campaign measurement, or performance roles.
• 2-3 years' experience leading cross-functional reporting, measurement, optimisation, or performance analysis initiatives.

Responsibilities

• Define and maintain standardised campaign measurement frameworks, KPIs, and reporting principles across digital, traditional, and in-store channels.
• Establish governance standards for measurement methodologies, data definitions, and reporting cadence.
• Ensure alignment between campaign objectives, measurement approaches, and business outcomes.
• Design and oversee performance dashboards and reporting tools to track campaign effectiveness and ROI.
• Translate campaign performance data into clear insights and recommendations for optimisation.
• Support stakeholders with consistent, actionable reporting to inform planning and investment decisions.
• Lead selection and management of external measurement, analytics, and research vendors where applicable.
• Ensure third-party research and measurement outputs meet quality, consistency, and value-for-money standards.
• Integrate vendor outputs into internal reporting and performance frameworks.

Skills

Marketing analytics

Campaign measurement

Performance analysis

Cross-functional reporting

Education

Bachelor's degree in Marketing or Analytics or related discipline

Honours or postgraduate qualification advantageous

Job description

Dis-Chem Pharmacies has an opportunity available for Media Effectiveness Lead for their Head Office.

The Media Effectiveness role is responsible for defining Dis-Chem's campaign measurement framework, including KPIs, analytics standards, dashboards, and reporting methodologies. The role ensures consistent, reliable measurement of marketing effectiveness and return on investment across all channels, supporting data-driven decision-making and continuous optimisation. It also oversees vendor selection and management for specialist research or measurement partners where required.

Minimum Requirements…

Essential:

• Bachelor's degree in Marketing, Analytics, Business, Data Analytics, Statistics, or related discipline. Honours degree or postgraduate qualification advantageous.
• 5+ years' experience in marketing analytics, campaign measurement, or performance roles
• 2-3 years' experience leading cross-functional reporting, measurement, optimisation, or performance analysis initiatives.

Responsibilities

Measurement framework, KPIs and governance

• Define and maintain standardised campaign measurement frameworks, KPIs, and reporting principles across digital, traditional, and in-store channels
• Establish governance standards for measurement methodologies, data definitions, and reporting cadence
• Ensure alignment between campaign objectives, measurement approaches, and business outcomes

Analytics, dashboards and performance reporting

• Design and oversee performance dashboards and reporting tools to track campaign effectiveness and ROI
• Translate campaign performance data into clear insights and recommendations for optimisation
• Support stakeholders with consistent, actionable reporting to inform planning and investment decisions

Vendor management and research enablement

• Lead selection and management of external measurement, analytics, and research vendors where applicable
• Ensure third-party research and measurement outputs meet quality, consistency, and value-for-money standards
• Integrate vendor outputs into internal reporting and performance frameworks

Competencies Essential:

Key competencies

• Strong understanding of marketing measurement, analytics, ROI, and performance metrics
• Experience defining KPIs, dashboards, and reporting standards in retail or General Merchandise environments
• Analytical and commercially minded, able to link marketing performance to business outcomes
• Effective at communicating insights and driving optimisation

Key Performance Indicators

• Measurement consistency - Adoption and compliance with standardised KPIs and reporting frameworks
• Insight quality - Usefulness of insights in driving campaign optimisation and decision-making
• ROI visibility - Accuracy and clarity of campaign ROI and effectiveness reporting
• Stakeholder satisfaction - Feedback from Marketing, Media, and Campaign teams on measurement support

Special Conditions of Employment

• SouthAfricancitizen
• MIE,clearcriminalandcredit
• Driver'slicenseand/orownreliabletransport

Remuneration and benefits:

• Marketrelatedsalary
• Medicalaid
• Providentfund
• Staffaccount

Dis-ChemPharmaciesisanequalopportunityemployer.Dis-Chem'sapprovedEmploymentEquityPlanandTargetswillbeconsideredaspartofthe recruitmentprocessalignedtoDis-Chem'sEmploymentEquity&TransformationStrategy.Dis-ChemactivelysupportstherecruitmentofPeoplewithDisabilities