Media Buying Lead - Midrand

Dis-Chem Pharmacies; Midrand; Sur place; ZAR 600 000 - 900 000; Plein temps

Résumé du poste

Dis-Chem Pharmacies in Midrand seeks an experienced media professional to define media principles, govern plans across digital and traditional channels, and optimise agency performance. The role drives efficiency, ROI, and accountability across multi-brand campaigns in retail environments.

The successful candidate will partner with marketing teams, lead agency relationships, and negotiate media buying strategies to maximise value while ensuring brand alignment and governance compliance.

Qualifications

• Bachelor’s degree or diploma in Marketing, Media Studies, Communications, Business, or related discipline.
• 5+ years’ experience in ATL, digital, retail media, media buying, media planning, or campaign management roles within retail, FMCG, consumer-facing environments, or mediaagencies
• 2–3 years’ experience leading campaign delivery, vendor coordination, or cross-functional media execution initiatives.
• Proven experience managing media agencies and driving buying efficiencies

Responsabilités

• Define and maintain group-wide media principles, buying guidelines, and guardrails across digital, traditional, and in-store media
• Establish standards for media planning, buying, optimisation, and reporting to ensure consistency and transparency
• Ensure alignment between media guidelines, brand standards, and marketing governance frameworks
• Optimise media buying strategies to improve reach, efficiency, and return on investment across channels
• Lead relationships with media agencies, ensuring clear roles, performance expectations, and accountability
• Support rate negotiations, buying efficiencies, and consolidation opportunities to maximise value
• Execute media plans in alignment with go-to-market priorities and campaign requirements
• Partner with Integrated Marketing Campaigns, Strategy & Brand, and Category Marketing teams to ensure media plans support campaign objectives
• Review media performance and insights to identify optimisation opportunities and inform future guidelines
• Provide guidance and expertise on media choices, channel mix, and investment decisions
• Strong understanding of media strategy, planning, and buying across digital and traditional channels
• Experience setting media governance, guidelines, and buying standards, with knowledge of agency models and performance metrics
• Strong commercial focus with the ability to optimise media spend and agency value
• Effective stakeholder and agency management, supported by a structured, analytical approach

Description du poste

Minimum Requirements

• Bachelor’s degree or diploma in Marketing, Media Studies, Communications, Business, or related discipline.


• 5+ years’ experience in ATL, digital, retail media, media buying, media planning, or campaign management roles within retail, FMCG, consumer-facing environments, or mediaagencies


• 2–3 years’ experience leading campaign delivery, vendor coordination, or cross-functional media execution initiatives.


• Proven experience managing media agencies and driving buying efficiencies

Responsibilities

Media principles, guidelines and governance

• Define and maintain group-wide media principles, buying guidelines, and guardrails across digital, traditional, and in-store media


• Establish standards for media planning, buying, optimisation, and reporting to ensure consistency and transparency


• Ensure alignment between media guidelines, brand standards, and marketing governance frameworks

Media buying optimisation & agency management

• Optimise media buying strategies to improve reach, efficiency, and return on investment across channels


• Lead relationships with media agencies, ensuring clear roles, performance expectations, and accountability


• Support rate negotiations, buying efficiencies, and consolidation opportunities to maximise value


• Execute media plans in alignment with go-to-market priorities and campaign requirements

Performance oversight & collaboration

• Partner with Integrated Marketing Campaigns, Strategy & Brand, and Category Marketing teams to ensure media plans support campaign objectives


• Review media performance and insights to identify optimisation opportunities and inform future guidelines


• Provide guidance and expertise on media choices, channel mix, and investment decisions

Competencies Essential

• Strong understanding of media strategy, planning, and buying across digital and traditional channels


• Experience setting media governance, guidelines, and buying standards, with knowledge of agency models and performance metrics


• Strong commercial focus with the ability to optimise media spend and agency value


• Effective stakeholder and agency management, supported by a structured, analytical approach

Key Performance Indicators

• Media efficiency – Improvement in media ROI, cost efficiencies, and rate optimisation


• Governance & compliance – Adherence to media guidelines, buying standards, and reporting frameworks


• Agency performance – Agency service quality, performance against KPIs, and value delivered


• Stakeholder satisfaction – Feedback from Marketing, Category, and Campaign teams on media support

SpecialConditionsofEmployment

SouthAfricancitizen

MIE,clearcriminalandcredit

Driver’slicenseand/orownreliabletransport

Remunerationandbenefits:

• Marketrelatedsalary


• Medicalaid


• Providentfund


• Staffaccount

Dis-ChemPharmaciesisanequalopportunityemployer.Dis-Chem’sapprovedEmploymentEquityPlanandTargetswillbeconsideredaspartoftherecruitmentprocessalignedtoDis-Chem’sEmploymentEquity&TransformationStrategy.Dis-ChemactivelysupportstherecruitmentofPeoplewithDisabilities