Brand Strategy Lead - Midrand

Dis-Chem Pharmacies; Midrand; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Market-related salary

Medical aid

Provident fund

Staff account

Job summary

Dis-Chem Pharmacies is seeking a Brand Strategy Lead at its Head Office to define brand strategy, architecture and governance across marketing touchpoints. You will develop brand guidelines, toolkits, and lead integrated campaigns while ensuring brand compliance to strengthen equity and customer trust.

The role requires extensive experience in brand strategy, cross-functional coordination, and a track record of delivering measurable campaign impact within retail/healthcare sectors.

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Communications, or related Honours degree or postgraduate qualification advantageous
• 5+ years’ experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, FMCG, or consumer-facing sectors
• 2–3 years’ experience coordinating cross‑functional marketing initiatives or multidisciplinary project teams
• Proven track record of improving brand consistency and delivering measurable campaign impact

Responsibilities

• Strategy and planning: Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards
• Brand strategy and governance: Develop and maintain brand guidelines, tone of voice, and visual identity standards; ensure brand governance processes
• Cross-channel campaign development and execution: Define brand campaign platforms, messaging frameworks, and creative direction with rollout by Marketing and Creative Studio teams
• Internal and external communication: Provide brand guidance to teams and agencies to ensure consistent, on-brand messaging

Skills

Brand strategy

Brand management

Integrated marketing

Cross-functional coordination

Campaign analytics

Education

Bachelor’s degree in Marketing/Brand Management/Communications

Job description

Dis-Chem Pharmacies has an opportunity available for Brand strategy Lead for their Head Office. The Brand Strategy and Governance Lead at Dis-Chem defines the brand strategy, architecture, and governance standards to ensure consistent brand execution across all marketing touchpoints. The role develops brand guidelines and toolkits, leads integrated brand campaigns, and oversees brand compliance to strengthen brand equity and customer trust.

Minimum Requirements…

Essential:

• Bachelor’s degree in Marketing, Brand Management, Communications, or related Honours degree or postgraduate qualification advantageous
• 5+ years’ experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, FMCG, or consumer-facing sectors.
• 2–3 years’ experience coordinating cross‑functional marketing initiatives or multidisciplinary project teams.
• Proven track record of improving brand consistency and delivering measurable campaign impact.

Responsibilities

Strategy and planning

• Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards
• Translate customer and market insights into brand priorities and messagingframeworks
• Guide brand direction for annual planning and majorcampaigns

Brand strategy and governance

• Develop and maintain brand guidelines, tone of voice, and visual identitystandards
• Own brand governance processes, including approvals, reviews, and brandaudits
• Ensure consistent application of brand standards across teams andpartners

Cross‑channel campaign development and execution

• Define brand campaign platforms, messaging frameworks, and creative direction, with rollout executed by Integrated Marketing and Creative Studio teams
• Ensure creative and messaging consistently reflect brand positioning and customer valueproposition
• Monitor execution quality and drive corrective actions to improveconsistency
• Accountable for brand integrity, messaging consistency, and strategic direction

Internal and external communication

• Provide brand guidance to teams and agencies to ensure consistent, on‑brandmessaging
• Support core brand narratives and messaging for key businessinitiatives
• Enable brand adoption through toolkits, templates, and training

Competencies

Essential:

• Strong expertise in brand strategy, brand architecture, and governance within retail/GeneralMerchandise
• Experience delivering integrated brand campaigns across multiplechannels
• Strong understanding of customer insights and shopperbehaviour
• Ability to influence cross‑functional stakeholders and agencypartners
• Strong communication skills balancing creative direction with governancediscipline

Key Performance Indicators

• Strategic & planning outcomes: Annual marketing plan, budget, and marketing calendar alignment to strategic marketing priorities
• Brand governance & consistency: Compliance to brand guidelines and architecture as measured by brand audits
• Capability & process improvement: Training of marketing team on brand architecture and guidelines and processes

Special Conditions of Employment

SouthAfricancitizen

MIE,clearcriminalandcredit

Driver’slicenseand/orownreliabletransport

Remuneration and benefits

• Marketrelatedsalary
• Medicalaid
• Providentfund
• Staffaccount

Dis-ChemPharmaciesisanequalopportunityemployer.Dis-Chem’sapprovedEmploymentEquityPlanandTargetswillbeconsideredaspartoftherecruitmentprocessalignedtoDis-Chem’sEmploymentEquity&TransformationStrategy.Dis-ChemactivelysupportstherecruitmentofPeoplewithDisabilities