Media Buying Lead - Midrand

Dis-Chem Pharmacies Limited; Johannesburg; Vor Ort; ZAR 600.000 - 900.000; Vollzeit

Zusammenfassung

Dis-Chem Pharmacies is seeking a Media Buying Lead at head office to define media principles and governance for paid media. The role focuses on optimising media buying performance, strengthening agency relationships, and aligning with brand and commercial goals across channels.

The candidate will lead cross-functional campaigns, manage media agencies, and drive efficiencies while supporting Dis-Chem’s growth strategy and market objectives. This is an on-site Head Office role in Johannesburg.

Qualifikationen

• Bachelor’s degree or diploma in Marketing, Media Studies, Communications, Business, or related discipline.
• 5+ years’ experience in ATL, digital, retail media, media buying, media planning, or campaign management roles within retail, FMCG, consumer-facing environments, or media agencies.
• 2–3 years’ experience leading campaign delivery, vendor coordination, or cross-functional media execution initiatives.
• Proven experience managing media agencies and driving buying efficiencies.

Aufgaben

• Define and maintain group-wide media principles, buying guidelines, and guardrails across digital, traditional, and in-store media.
• Establish standards for media planning, buying, optimisation, and reporting to ensure consistency and transparency.
• Ensure alignment between media guidelines, brand standards, and marketing governance frameworks.

Kenntnisse

Media planning

Media buying

Agency management

Vendor coordination

Ausbildung

Bachelor’s degree or diploma in Marketing, Media Studies, Communications, Business

Jobbeschreibung

Dis-Chem Pharmacies has an opportunity available for a Media Buying Lead for their Head Office.The Media Buying Lead role is responsible for defining media principles, buying guidelines, and governance frameworks for Dis-Chem’s paid media activity. The role optimises media buying performance and agency relationships to ensure efficient investment, consistent standards, and strong return on marketing spend across all channels, while supporting Dis-Chem’s brand, category, and commercial objectives.

Minimum Requirements…

Essential:

• Bachelor’s degree or diploma in Marketing, Media Studies, Communications, Business, or related discipline.
• 5+ years’ experience in ATL, digital, retail media, media buying, media planning, or campaign management roles within retail, FMCG, consumer-facing environments, or mediaagencies
• 2–3 years’ experience leading campaign delivery, vendor coordination, or cross-functional media execution initiatives.
• Proven experience managing media agencies and driving buying efficiencies
  

Responsibilities

Media principles, guidelines and governance

• Define and maintain group-wide media principles, buying guidelines, and guardrails across digital, traditional, and in-store media
• Establish standards for media planning, buying, optimisation, and reporting to ensure consistency and transparency
• Ensure alignment between media guidelines, brand standards, and marketing governance frameworks

Media buying optimisation & agency management

• Optimise media buying strategies to improve reach, efficiency, and return on investment across channels
• Lead relationships with media agencies, ensuring clear roles, performance expectations, and accountability
• Support rate negotiations, buying efficiencies, and consolidation opportunities to maximise value
• Execute media plans in alignment with go-to-market priorities and campaign requirements

Performance oversight & collaboration

• Partner with Integrated Marketing Campaigns, Strategy & Brand, and Category Marketing teams to ensure media plans support campaign objectives
• Review media performance and insights to identify optimisation opportunities and inform future guidelines
• Provide guidance and expertise on media choices, channel mix, and investment decisions
  
• Strong understanding of media strategy, planning, and buying across digital and traditional channels
• Experience setting media governance, guidelines, and buying standards, with knowledge of agency models and performance metrics
• Strong commercial focus with the ability to optimise media spend and agency value
• Effective stakeholder and agency management, supported by a structured, analytical approach

Key Performance Indicators

• Media efficiency – Improvement in media ROI, cost efficiencies, and rate optimisation
• Governance & compliance – Adherence to media guidelines, buying standards, and reporting frameworks
• Agency performance – Agency service quality, performance against KPIs, and value delivered
• Stakeholder satisfaction – Feedback from Marketing, Category, and Campaign teams on media support

SpecialConditionsofEmployment

MIE,clearcriminalandcredit

Driver’slicenseand/orownreliabletransport

Marketrelatedsalary

Medicalaid

Providentfund

Staffaccount

ONLYSUCCESSFULAPPLICANTSWILLBECONTACTED.IFYOUHAVEN`TBEENCONTACTEDWITHINTWOWEEKSAFTERTHECLOSINGDATECONSIDERYOURAPPLICATIONASUNSUCCESSFUL. Dis-ChemPharmaciesisanequalopportunityemployer.Dis-Chem’sapprovedEmploymentEquityPlanandTargetswillbeconsideredaspartoftherecruitmentprocessalignedtoDis-Chem’sEmploymentEquity&TransformationStrategy.Dis-ChemactivelysupportstherecruitmentofPeoplewithDisabilities

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