Brand Strategy Lead - Midrand

Dis-Chem Pharmacies Limited; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Market-related salary

Medical aid

Provident fund

Staff account

Job summary

Dis-Chem Pharmacies is seeking a Brand Strategy Lead at its Head Office in Johannesburg to define brand strategy, architecture, and governance standards across marketing touchpoints.

You will develop brand guidelines and toolkits, lead integrated campaigns, and oversee brand compliance to strengthen brand equity and customer trust. The ideal candidate has 5+ years in brand strategy and cross-functional leadership.

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Communications, or related honours/postgraduate advantageous.
• 5+ years in brand strategy/management or integrated marketing in retail/healthcare/FMCG.
• 2–3 years coordinating cross-functional marketing initiatives or multidisciplinary teams.
• Proven track record of improving brand consistency and delivering measurable campaign impact.

Responsibilities

• Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards.
• Translate customer and market insights into brand priorities and messaging frameworks.
• Guide brand direction for annual planning and major campaigns.
• Develop and maintain brand guidelines, tone of voice, and visual identity standards; ensure governance.

Skills

Brand strategy

Cross-functional coordination

Campaign development

Brand governance

Stakeholder influence & communication

Education

Bachelor’s degree in Marketing/Brand Management/related

Job description

Dis-Chem Pharmacies has an opportunity available for Brand strategy Lead for their Head Office.The Brand Strategy and Governance Lead at Dis-Chem defines the brand strategy, architecture, and governance standards to ensure consistent brand execution across all marketing touchpoints.The role develops brand guidelines and toolkits, leads integrated brand campaigns, and oversees brand compliance to strengthen brand equity and customer trust.

Minimum Requirements…

Essential:

• Bachelor’s degree in Marketing, Brand Management, Communications, or related Honours degree or postgraduate qualification advantageous
• 5+ years’ experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, FMCG, or consumer-facing sectors.
• 2–3 years’ experience coordinating cross-functional marketing initiatives or multidisciplinary project teams.
• Proven track record of improving brand consistency and delivering measurable campaign impact.

Responsibilities

Strategy and planning

• Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards
• Translate customer and market insights into brand priorities and messagingframeworks
• Guide brand direction for annual planning and majorcampaigns

Brand strategy and governance

• Develop and maintain brand guidelines, tone of voice, and visual identitystandards
• Own brand governance processes, including approvals, reviews, and brandaudits
• Ensure consistent application of brand standards across teams andpartners

Cross-channel campaign development and execution

• Define brand campaign platforms, messaging frameworks, and creative direction, with rollout executed by Integrated Marketing and Creative Studio teams
• Ensure creative and messaging consistently reflect brand positioning and customer valueproposition
• Monitor execution quality and drive corrective actions to improveconsistency
• Accountable for brand integrity, messaging consistency, and strategic direction

Internal and external communication

• Provide brand guidance to teams and agencies to ensure consistent, on-brandmessaging
• Support core brand narratives and messaging for key businessinitiatives
• Enable brand adoption through toolkits, templates, and training

Competencies

Essential:

Key competencies

• Strong expertise in brand strategy, brand architecture, and governance within retail/GeneralMerchandise
• Experience delivering integrated brand campaigns across multiplechannels
• Strong understanding of customer insights and shopperbehaviour
• Ability to influence cross-functional stakeholders and agencypartners
• Strong communication skills balancing creative direction with governancediscipline

Key Performance Indicators

• Strategic & planning outcomes: Annual marketing plan, budget, and marketing calendar alignment to strategic marketing priorities
• Brand governance & consistency: Compliance to brand guidelines and architecture as measured by brand audits
• Capability & process improvement: Training of marketing team on brand architecture and guidelines and processes

SpecialConditionsofEmployment

SouthAfricancitizen

MIE,clearcriminalandcredit

Driver’slicenseand/orownreliabletransport

Remunerationandbenefits:

Marketrelatedsalary

Medicalaid

Providentfund

Staffaccount

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Dis-ChemPharmaciesisanequalopportunityemployer.Dis-Chem’sapprovedEmploymentEquityPlanandTargetswillbeconsideredaspartoftherecruitmentprocessalignedtoDis-Chem’sEmploymentEquity&TransformationStrategy.Dis-ChemactivelysupportstherecruitmentofPeoplewithDisabilities

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