Meta Ads and Performance Marketing Specialist

Affinity International; Johannesburg; Remote; ZAR 360,000 - 600,000; Full time

Job summary

Affinity International seeks a Meta Ads & Performance Marketing Specialist to own end-to-end campaigns for US-based clients. You will strategize, set up, optimize, and report on Meta campaigns, focusing on high-quality leads and cost efficiency.

The role requires independent work, strong analytics, and the ability to operate on US EST hours. You will handle funnels, landing pages, Pixel tracking, and CRM integrations, while creating ads with Canva or CapCut.

Qualifications

• Matric or higher; Diploma/degree in Marketing or related field is advantageous.
• Proven hands-on experience managing Meta Ads campaigns with measurable lead results; agency experience preferred.
• Experience handling multiple client accounts in a digital marketing agency context.
• Solid understanding of conversion funnels, landing pages, Meta Pixel and CRM integrations.
• Proficiency with Canva and CapCut for ad creatives.

Responsibilities

• Manage Meta campaigns end-to-end from strategy to reporting.
• Drive lead generation for US-based high-ticket services.
• Build and optimize funnels and landing pages, including Pixel setup and CRM integration.
• Create and edit ad creatives using Canva/CapCut.
• Analyze data to diagnose issues and implement improvements independently.
• Manage multiple client accounts with timely delivery and budget adherence.
• Move toward client-facing role, presenting results and recommending strategies.

Skills

Meta Ads

Lead generation

Campaign management

Analytics

CRM integrations

Canva

CapCut

US EST alignment

Independent work

Education

Matric (Grade 12)

Diploma/Degree in Marketing or related

Tools

Meta Ads Manager

Meta Business Suite

Canva

CapCut

Job description

OVERVIEW

We are recruiting on behalf of our client for a Meta Ads & Performance Marketing Specialist. Our client is a US-based agency working with high-ticket service businesses across the United States. They are looking for an experienced, self-sufficient Meta media buyer who can take full ownership of advertising campaigns — from initial strategy through to execution, optimization, and reporting — with alignment to US Eastern Standard Time (EST) business hours.

KEY RESPONSIBILITIES

• Manage Meta advertising campaigns end-to-end, including strategy, audience targeting, campaign setup, A/B testing, optimization, and performance reporting
• Drive lead generation for US-based, high-ticket service businesses, maintaining a consistent focus on lead quality and cost efficiency
• Build and oversee conversion-focused funnels and landing pages, including Meta Pixel setup, tracking configuration, and CRM integrations
• Develop and edit ad creatives independently using tools such as Canva, CapCut, or similar platforms
• Analyze campaign data regularly to identify trends, diagnose underperformance, and implement strategic improvements without requiring close supervision
• Manage multiple client accounts simultaneously, maintaining accurate records and ensuring campaigns are delivered on time and within budget
• Transition progressively into a client-facing capacity, presenting campaign results, fielding client questions, and making strategic recommendations directly

REQUIREMENTS

• Matric (Grade 12) as a minimum; a National Diploma, BCom, or relevant degree in Marketing, Digital Media, or a related field is advantageous
• Proven hands-on experience managing Meta Ads campaigns, with a portfolio or track record of measurable lead generation results
• Demonstrated experience working within a digital marketing agency environment, managing multiple client accounts concurrently
• Solid understanding of conversion funnel principles, landing page best practices, Meta Pixel implementation, and CRM integrations
• Proficiency in creative tools such as Canva and CapCut for producing and editing ad creatives
• Reliable high-speed internet connection and the ability to work core hours aligned with US Eastern Standard Time (EST)

PREFERRED EXPERIENCE

• Experience running lead generation campaigns specifically for high-ticket service businesses in the US market
• Familiarity with CRM platforms such as GoHighLevel, HubSpot, or similar tools used in client reporting and lead management
• Prior exposure to a client-facing or account management role within a marketing agency
• Experience using Meta Business Suite, Ads Manager, and third-party analytics or reporting tools

KEY COMPETENCIES

• Strong communication skills
• High attention to detail
• Strong organizational skills
• Ability to work independently
• Professionalism and reliability