Marketing Research Executive (entry level)

Marcus Evans Group; Cape Town; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Marcus Evans, a global business intelligence and event marketing company with a Cape Town office, seeks a Marketing Research & Lead Generation Executive. You will identify senior decision-makers, build targeted prospect databases, and drive sponsorship and business development opportunities for industry events.

The role requires strong research capabilities, market intelligence gathering, and campaign execution to support marketing objectives.

Qualifications

• Degree or Diploma in Marketing, Business Administration, Communications, or a related field.
• Experience in lead generation, market research, business development, or data-driven prospecting.
• 1–2 years of practical marketing experience will be advantageous.
• Strong analytical and research skills with ability to identify and qualify potential clients.
• Excellent verbal and written communication skills in English.
• Proficient in Microsoft Office Suite and CRM platforms.
• Adaptable, self-motivated and comfortable in a performance-driven environment.
• Ability to start immediately is preferred.

Responsibilities

• Conduct in-depth market research to identify and profile senior decision-makers, including CEOs, CFOs, Directors, and other C-suite executives aligned with event themes and business objectives.
• Develop, maintain, and optimize targeted prospect databases using CRM systems, industry databases, and professional networking platforms such as LinkedIn.
• Gather, verify, and maintain accurate, relevant, and up-to-date market intelligence to support marketing campaigns and event development.
• Analyze industry trends, target markets, and geographic regions to identify high-value prospects and business opportunities.
• Support the development and execution of integrated marketing campaigns aimed at generating qualified leads and sponsorship opportunities.
• Collaborate with cross-functional teams to enhance the effectiveness and reach of event marketing initiatives.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Skills

Lead generation

Market research

Business development

Data-driven prospecting

Analytical skills

English communication

CRM

MS Office

Education

Degree or Diploma in Marketing/Business/Communications

Tools

CRM platforms

Microsoft Office Suite

Job description

Job Description

Job Description

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

The Marketing Research & Lead Generation Executive is responsible for identifying and engaging senior-level decision-makers, building targeted prospect databases, and supporting strategic marketing initiatives that drive sponsorship and business development opportunities. The role requires strong research capabilities, market intelligence gathering, and campaign execution to ensure the success of industry events and commercial objectives.

This is an in-person role located in our Cape Town office.

Key Responsibilities

• Conduct in-depth market research to identify and profile senior decision-makers, including CEOs, CFOs, Directors, and other C-suite executives aligned with event themes and business objectives.
• Develop, maintain, and optimize targeted prospect databases using CRM systems, industry databases, and professional networking platforms such as LinkedIn.
• Gather, verify, and maintain accurate, relevant, and up-to-date market intelligence to support marketing campaigns and event development.
• Analyze industry trends, target markets, and geographic regions to identify high-value prospects and business opportunities.
• Support the development and execution of integrated marketing campaigns aimed at generating qualified leads and sponsorship opportunities.
• Collaborate with cross-functional teams to enhance the effectiveness and reach of event marketing initiatives.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Qualifications & Experience

• Degree or Diploma in Marketing, Business Administration, Communications, or a related field.
• Experience in lead generation, market research, business development, or data-driven prospecting.
• 1–2 years of practical marketing experience will be advantageous.
• Strong analytical and research skills with the ability to identify and qualify potential clients.
• Excellent verbal and written communication skills in English.
• Proficient in Microsoft Office Suite and CRM platforms.
• Adaptable, self-motivated, and comfortable working in a performance-driven environment.
• Ability to start immediately is preferred.

Compensation & Benefits

• Comprehensive onboarding and induction programme.
• Ongoing mentoring, coaching, and professional development opportunities.
• Clear career progression pathways based on performance and achievement.
• Professional, collaborative, and dynamic working environment.
• Competitive basic salary with an attractive commission and incentive structure.
• Continuous learning and skills development opportunities

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.