Global Marketing Research & Lead Gen Executive — Cape Town

Marcus Evans Group; Cape Town; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Marcus Evans, a global business intelligence and event marketing company with a Cape Town office, seeks a Marketing Research & Lead Generation Executive. You will identify senior decision-makers, build targeted prospect databases, and drive sponsorship and business development opportunities for industry events.

The role requires strong research capabilities, market intelligence gathering, and campaign execution to support marketing objectives.

Qualifications

• Degree or Diploma in Marketing, Business Administration, Communications, or a related field.
• Experience in lead generation, market research, business development, or data-driven prospecting.
• 1–2 years of practical marketing experience will be advantageous.
• Strong analytical and research skills with ability to identify and qualify potential clients.
• Excellent verbal and written communication skills in English.
• Proficient in Microsoft Office Suite and CRM platforms.
• Adaptable, self-motivated and comfortable in a performance-driven environment.
• Ability to start immediately is preferred.

Responsibilities

• Conduct in-depth market research to identify and profile senior decision-makers, including CEOs, CFOs, Directors, and other C-suite executives aligned with event themes and business objectives.
• Develop, maintain, and optimize targeted prospect databases using CRM systems, industry databases, and professional networking platforms such as LinkedIn.
• Gather, verify, and maintain accurate, relevant, and up-to-date market intelligence to support marketing campaigns and event development.
• Analyze industry trends, target markets, and geographic regions to identify high-value prospects and business opportunities.
• Support the development and execution of integrated marketing campaigns aimed at generating qualified leads and sponsorship opportunities.
• Collaborate with cross-functional teams to enhance the effectiveness and reach of event marketing initiatives.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Skills

Lead generation

Market research

Business development

Data-driven prospecting

Analytical skills

English communication

CRM

MS Office

Education

Degree or Diploma in Marketing/Business/Communications

Tools

CRM platforms

Microsoft Office Suite

Job description

Marcus Evans, a global business intelligence and event marketing company with a Cape Town office, seeks a Marketing Research & Lead Generation Executive. You will identify senior decision-makers, build targeted prospect databases, and drive sponsorship and business development opportunities for industry events.

The role requires strong research capabilities, market intelligence gathering, and campaign execution to support marketing objectives.