Marketing Operations Specialist

Placements24; Soweto; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Hybrid work environment

Professional development & certs

Comprehensive medical benefits

Job summary

Placements24 in Soweto is seeking a detail-oriented Marketing Operations Specialist to optimize our marketing processes and technology stack. You will manage marketing automation platforms, support campaign execution, and analyze data to improve performance in a hybrid work setting.

The role requires experience with marketing automation and CRM systems, strong data management skills, and the ability to develop dashboards and reports for KPIs. Flexible and collaborative team environment offered.

Qualifications

• Proven experience as a Marketing Operations Specialist or related role.
• Proficiency with marketing automation platforms and CRM systems.
• Strong understanding of marketing processes and data management.
• Excellent analytical skills and experience with data visualization tools.
• Familiarity with digital marketing channels and campaign execution.
• Strong organizational skills in fast-paced environments.

Responsibilities

• Manage and optimize the marketing automation platform for lead nurturing, campaigns, and reporting.
• Support the marketing team in setting up, deploying, and tracking digital campaigns.
• Ensure data accuracy and integrity within the CRM and marketing automation systems.
• Develop and maintain marketing dashboards and KPI reports.
• Assist in the implementation and integration of new marketing technologies.
• Document marketing processes and provide training on operational best practices.

Skills

Marketing operations experience

Marketing automation platforms

CRM systems

Data management

Data visualization

Campaign execution

Tools

HubSpot

Marketo

CRM systems

Job description

About the Role

Our client is seeking a detail-oriented and process-driven Marketing Operations Specialist to join their team in Soweto . This role is crucial for ensuring the efficiency and effectiveness of our marketing processes and technology stack. You will be responsible for managing marketing automation platforms, supporting campaign execution, analyzing data, and maintaining the integrity of our marketing systems. This position offers a fantastic opportunity to streamline marketing efforts and drive operational excellence within a hybrid work setting.

Key Responsibilities

• Manage and optimize the marketing automation platform (e.g., HubSpot, Marketo) for lead nurturing, campaign execution, and reporting.
• Support the marketing team in setting up, deploying, and tracking digital marketing campaigns.
• Ensure data accuracy and integrity within the CRM and marketing automation systems.
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
• Assist in the implementation and integration of new marketing technologies and tools.
• Document marketing processes and provide training to the marketing team on operational best practices.

Requirements

• Proven experience as a Marketing Operations Specialist or in a related role.
• Proficiency with marketing automation platforms and CRM systems.
• Strong understanding of marketing processes and data management principles.
• Excellent analytical skills and experience with data visualization tools.
• Familiarity with digital marketing channels and campaign execution.
• Strong organizational skills and ability to manage multiple tasks in a fast-paced environment.

Benefits

• Competitive annual salary.
• Flexible hybrid work environment.
• Opportunities for professional development and certifications in marketing technology.
• Comprehensive medical benefits package.
• A collaborative team focused on continuous improvement and operational excellence.