Marketing Automation Specialist

Placements24; LegKraal Gate; On-site; ZAR 360,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

On-site position

Health insurance

Paid time off

Professional development opportunities

Job summary

Placements24 is seeking a Marketing Automation Specialist in Mahikeng to design, implement, and manage automated campaigns that nurture leads and drive revenue. You will create sophisticated workflows, segment audiences, and personalize communications, collaborating with marketing and sales to optimize engagement.

The role emphasizes data-driven optimization, on-site work, and opportunities to work with leading marketing platforms. A strong technical and analytical mindset is essential.

Qualifications

• Bachelor's degree in Marketing, IT, or related field, or equivalent experience.
• Hands-on experience with at least one major marketing automation platform.
• Strong understanding of lead nurturing, lead scoring and email marketing best practices.
• HTML/CSS proficiency for email and landing pages is advantageous.

Responsibilities

• Design, build, and maintain automated marketing workflows and lead nurturing campaigns.
• Develop segmentation strategies for personalized communications.
• Create and optimize emails, landing pages, and forms within the automation system.
• Collaborate with content team to supply assets for campaigns.
• Monitor performance, analyze results, and provide optimization insights.
• Ensure data integrity and CRM integration for campaigns.

Skills

Marketing Automation

Lead Nurturing

Lead Scoring

Email Marketing

HTML/CSS

Data Analysis

Project Management

Education

Bachelor's degree in Marketing/IT or related field

Tools

HubSpot

Marketo

Pardot

Job description

About the Role

Our client is seeking a skilled and analytical Marketing Automation Specialist to join their team in Mahikeng . This role is responsible for designing, implementing, and managing marketing automation campaigns to nurture leads, enhance customer engagement, and drive revenue growth. You will work closely with the marketing and sales teams to develop sophisticated automation workflows, segment audiences, and personalize communication strategies. This position offers a fantastic opportunity to leverage marketing technology to create efficient and effective marketing processes within a growing organization.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and lead nurturing campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop and execute segmentation strategies to deliver personalized and relevant communications to target audiences.
• Create and optimize email templates, landing pages, and forms within the marketing automation system.
• Collaborate with the content team to ensure a steady supply of relevant assets for automation campaigns.
• Monitor campaign performance, analyze results, and provide insights and recommendations for optimization.
• Ensure data integrity and hygiene within the marketing automation platform and integrate with CRM systems.

Requirements

• Bachelor's degree in Marketing, Information Technology, or a related field, or equivalent experience.
• Proven experience as a Marketing Automation Specialist or similar role, with hands-on experience with at least one major marketing automation platform.
• Strong understanding of lead nurturing, lead scoring, and email marketing best practices.
• Proficiency in HTML/CSS for email and landing page creation is advantageous.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong project management skills and attention to detail.

Benefits

• Competitive salary and performance-based incentives.
• On-site position fostering strong team collaboration.
• Comprehensive health insurance plan.
• Paid time off and company holidays.
• Professional development opportunities and training on new marketing technologies.