Marketing Automation Architect

Communicate Finance; South Africa; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Salary + incentives

Medical, dental & vision insurance

Training & certs in marketing tech

Hybrid flexibility in Randburg

Generous paid time off

Wellness programs

Job summary

Communicate Finance is seeking a Marketing Automation Specialist for a hybrid role in Randburg, Gauteng. You will design and manage automated campaigns, nurture leads, and optimize customer journeys across platforms, leveraging HubSpot, Marketo, and Pardot to drive engagement.

The candidate should bring hands-on experience with major marketing automation tools, strong analytics, and CRM integration. A Bachelor's degree in Marketing or CS or equivalent experience is required.

Qualifications

• Proven experience as Marketing Automation Specialist with hands-on experience on major platforms.
• Strong understanding of lead nurturing and CRM integration.
• Excellent analytical skills and ability to translate data into actionable strategies.
• Proficiency in creating engaging email copy and basic HTML/CSS for templates.
• Bachelor's degree in Marketing, CS, or related field, or equivalent experience.

Responsibilities

• Design, build, and maintain automated marketing workflows and customer journeys using marketing automation platforms (HubSpot, Marketo, Pardot).
• Develop and execute targeted email campaigns, including lead nurturing sequences and onboarding campaigns.
• Manage and segment marketing databases ensuring data hygiene and privacy compliance.
• Create compelling content for automated campaigns including email copy, landing pages, and dynamic modules.
• Monitor campaign performance, analyze metrics, and provide optimization insights and A/B testing recommendations.

Skills

Marketing Automation

Lead Nurturing

Analytics

HTML/CSS

Education

Bachelor's degree in Marketing or CS

Tools

HubSpot

Marketo

Pardot

Job description

Our client is seeking a skilled Marketing Automation Specialist to join their team in Randburg. This role is central to leveraging marketing automation platforms to streamline marketing processes, nurture leads, and enhance customer engagement. You will be responsible for designing, implementing, and managing automated marketing campaigns, workflows, and email sequences that align with marketing objectives. This is an exceptional opportunity for a technically adept marketer to optimize customer journeys and drive measurable results within the bustling marketing scene of Gauteng, offering a hybrid work arrangement.

About the Role

Our client is seeking a skilled Marketing Automation Specialist to join their team in Randburg. This role is central to leveraging marketing automation platforms to streamline marketing processes, nurture leads, and enhance customer engagement. You will be responsible for designing, implementing, and managing automated marketing campaigns, workflows, and email sequences that align with marketing objectives. This is an exceptional opportunity for a technically adept marketer to optimize customer journeys and drive measurable results within the bustling marketing scene of Gauteng, offering a hybrid work arrangement.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and customer journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop and execute targeted email marketing campaigns, including lead nurturing sequences, promotional emails, and onboarding campaigns.
• Manage and segment marketing databases, ensuring data accuracy, hygiene, and compliance with privacy regulations.
• Create compelling content for automated campaigns, including email copy, landing pages, and dynamic content modules.
• Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization and A/B testing.

Requirements

• Proven experience as a Marketing Automation Specialist or similar role, with hands‑on experience with major marketing automation platforms.
• Strong understanding of lead nurturing processes, email marketing best practices, and CRM integration.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proficiency in creating engaging marketing copy and understanding of basic HTML/CSS for email template customization.
• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for training and certification in leading marketing automation technologies.
• A collaborative and forward-thinking work environment offering hybrid flexibility in Randburg.
• Generous paid time off and employee wellness programs.