Marketing Automation Specialist

Placements24; Upington; Hybrid; ZAR 380,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health and wellness benefits

Training and certification

Dynamic and supportive team

Job summary

Placements24 is seeking a meticulous Marketing Automation Specialist to join their marketing operations team in Upington. You will design, implement, and manage automated campaigns to nurture leads, engage customers, and drive revenue growth using major automation platforms.

The role requires analytical thinking, data-driven decision making, and collaboration with marketing, sales, and IT. A hybrid work model and opportunities for certification are offered.

Qualifications

• Proven experience as a Marketing Automation Specialist or similar role.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of lead nurturing and customer journey mapping.
• Proficiency in data analysis and reporting (e.g., Google Analytics).

Responsibilities

• Design, build, and execute automated workflows and campaigns across channels (email, SMS, in-app).
• Manage and segment customer databases for targeted communications.
• Develop landing pages and forms within the platform to capture leads.
• Monitor campaign performance and provide optimization insights.
• Collaborate with marketing, sales, and IT to ensure alignment of automation initiatives.
• Stay updated on features and best practices in automation platforms.

Skills

Marketing principles

Lead nurturing

Customer journey mapping

Data analysis

Google Analytics

Project management

HTML/CSS basics

Tools

HubSpot

Marketo

Pardot

Eloqua

Job description

About the Role

Our client is looking for a meticulous and tech-savvy Marketing Automation Specialist to join their marketing operations team, servicing clients in Upington . This role is central to designing, implementing, and managing automated marketing campaigns that nurture leads, engage customers, and drive revenue growth. You will leverage marketing automation platforms to create personalized customer journeys, segment audiences, and measure campaign effectiveness. The ideal candidate is analytical, process-oriented, and passionate about optimizing marketing efforts through technology, working within a collaborative environment that values data-driven decision-making.

Key Responsibilities

• Design, build, and execute automated marketing workflows and campaigns across various channels (email, SMS, in-app messages).
• Manage and segment customer databases to enable targeted and personalized marketing communications.
• Develop landing pages and forms within the marketing automation platform to capture leads effectively.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Collaborate with marketing, sales, and IT teams to ensure seamless integration and alignment of automation initiatives.
• Stay updated on the latest features and best practices within marketing automation platforms.

Requirements

• Proven experience as a Marketing Automation Specialist or similar role.
• Hands-on experience with major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of marketing principles, lead nurturing, and customer journey mapping.
• Proficiency in data analysis and reporting, with experience using tools like Google Analytics.
• Excellent project management and organizational skills.
• Basic HTML/CSS knowledge for email template customization is a plus.

Benefits

• Competitive salary and performance-driven bonuses.
• A flexible hybrid work model combining remote and office-based opportunities.
• Comprehensive health and wellness benefits.
• Opportunities for training and certification in leading marketing automation tools.
• A dynamic and supportive team focused on innovative marketing strategies.