Brand Marketing Manager

Placements24; Durban; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Health and wellness benefits

Career advancement opportunities

Durban-based collaborative environment

Training and professional development

Job summary

Placements24 in Durban is seeking a strategic and creative Brand Marketing Manager to lead brand strategy, campaign execution, and performance analysis. The role covers positioning, messaging, and consistency across all touchpoints to boost market presence and customer loyalty.

You will oversee budgets, collaborate with product development, sales, and communications teams, and drive insights from market research to guide future brand initiatives. Durban location with growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management or marketing.
• Proven ability to develop and execute successful brand strategies and campaigns.
• Strong understanding of marketing principles, market research, and competitive analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing budgets and working with external agencies.

Responsibilities

• Develop and implement integrated brand marketing plans that align with company goals and market opportunities.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and events.
• Manage the brand's visual identity, messaging, and tone of voice across all communications.
• Conduct market research and competitive analysis to identify trends and inform brand strategy.
• Collaborate with product development, sales, and communications teams to ensure brand consistency.
• Measure and report on the effectiveness of brand marketing initiatives, providing insights for optimization.

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to join their team in Durban. This role is responsible for developing and executing comprehensive brand strategies that enhance market presence, drive customer loyalty, and support overall business objectives. You will oversee all aspects of brand management, from positioning and messaging to campaign execution and performance analysis, ensuring a consistent and compelling brand experience across all touchpoints.

Key Responsibilities

• Develop and implement integrated brand marketing plans that align with company goals and market opportunities.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and events.
• Manage the brand's visual identity, messaging, and tone of voice across all communications.
• Conduct market research and competitive analysis to identify trends and inform brand strategy.
• Collaborate with product development, sales, and communications teams to ensure brand consistency.
• Measure and report on the effectiveness of brand marketing initiatives, providing insights for optimization.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management or marketing, preferably within a consumer-focused industry.
• Proven ability to develop and execute successful brand strategies and campaigns.
• Strong understanding of marketing principles, market research, and competitive analysis.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing budgets and working with external agencies.

Benefits

• Competitive salary and potential for annual bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for career advancement within the organization.
• A dynamic and collaborative work environment in Durban .
• Company-sponsored training and professional development programs.