Brand Strategist

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Health benefits

Professional development

Dynamic, creative team in Paarl

Job summary

Placements24 seeks a forward-thinking Brand Strategist to contribute to our client’s marketing efforts from the Paarl office. This role defines and evolves brand positioning, messaging and identity to strengthen market presence.

You will conduct market research, analyze consumer insights, and develop brand plans that guide marketing activities and ensure consistency across channels. The ideal candidate has 5+ years in brand management or marketing strategy, strong analytical and presentation

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of brand management or marketing strategy experience.
• Proven experience in developing and executing brand strategies.
• Strong analytical and presentation skills; ability to influence stakeholders.

Responsibilities

• Develop and refine brand positioning, value propositions, and messaging frameworks.
• Conduct market research, competitive analysis, and consumer insight gathering to inform brand strategy.
• Create comprehensive brand plans that outline strategic objectives, target audiences, and key initiatives.
• Collaborate with marketing, creative, and product teams to ensure brand consistency across all touchpoints.
• Develop creative briefs for marketing campaigns and measure the effectiveness of brand initiatives.

Skills

Brand management

Market research

Strategic thinking

Presentation skills

Stakeholder influence

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Our client is seeking a forward-thinking Brand Strategist to contribute to their marketing efforts from their Paarl office. This role is responsible for defining and evolving brand positioning, messaging, and identity to enhance market presence and resonance. You will conduct market research, analyze consumer insights, and develop comprehensive brand strategies that guide marketing activities and ensure consistency across all communication channels. The ideal candidate possesses a blend of analytical rigor and creative vision to build powerful, enduring brands.

Key Responsibilities

• Develop and refine brand positioning, value propositions, and messaging frameworks.
• Conduct market research, competitive analysis, and consumer insight gathering to inform brand strategy.
• Create comprehensive brand plans that outline strategic objectives, target audiences, and key initiatives.
• Collaborate with marketing, creative, and product teams to ensure brand consistency across all touchpoints.
• Develop creative briefs for marketing campaigns and measure the effectiveness of brand initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand management, marketing strategy, or a related field.
• Proven experience in developing and executing successful brand strategies.
• Strong analytical skills with the ability to translate data into strategic insights.
• Excellent presentation and communication skills, with the ability to influence stakeholders.

Benefits

• Competitive annual salary and bonus structure.
• Professional development opportunities and access to industry insights.
• A dynamic and creative work environment in Paarl .
• Comprehensive health and wellness benefits.
• Opportunity to shape the brand narrative of a growing company.