Marketing Manager - FMCG

Placements24; Benoni; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Health and retirement benefits

Professional development opportunities

Collaborative work culture

Generous annual leave

Job summary

Placements24 is seeking an experienced Marketing Manager to lead our marketing efforts in Benoni, Gauteng. The role focuses on developing and executing comprehensive strategies to boost brand visibility, consumer engagement, and market growth in the SA FMCG sector.

You will oversee brand positioning, advertising, digital marketing, PR and market research, collaborating with product, sales and R&D to ensure successful launches and aligned objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Master's degree or MBA is advantageous.
• Minimum of 7 years of progressive experience in marketing management, with FMCG focus.
• Proven success in digital marketing, social media, content creation.

Responsibilities

• Develop and implement integrated marketing strategies to build brand awareness and drive demand.
• Manage the marketing budget for optimal ROI.
• Oversee advertising, promotions and digital campaigns across platforms.
• Conduct market research and analyze consumer insights.
• Collaborate with product, sales and R&D for launches and alignment.
• Manage relationships with external agencies (advertising, PR, digital).
• Monitor campaign performance and report on key metrics.
• Ensure consistent brand messaging across touchpoints.
• Lead and mentor the marketing team with a creative, results-driven culture.
• Stay ahead of FMCG marketing trends and technologies.

Skills

Marketing strategy

Digital marketing

Analytics

Leadership

Brand management

Budget management

Education

Bachelor's degree in Marketing

Master's degree / MBA advantageous

Job description

About the Role

Our client, a dynamic and rapidly growing company in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and innovative Marketing Manager to lead their marketing efforts in Benoni, Gauteng . This key role involves developing and executing comprehensive marketing strategies to enhance brand visibility, drive consumer engagement, and achieve significant market growth. The ideal candidate will possess a deep understanding of the South African FMCG market, a proven track record in developing and implementing successful marketing campaigns across various channels, and strong leadership capabilities. You will be responsible for brand positioning, advertising, digital marketing, public relations, and market research to ensure our products resonate with target consumers and achieve commercial success. This is a fantastic opportunity to make a significant impact on brand strategy and market presence within a thriving organization located in Gauteng .

Key Responsibilities

• Develop and implement integrated marketing strategies to build brand awareness and drive demand for FMCG products.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee the creation and execution of advertising, promotional, and digital marketing campaigns across all relevant platforms.
• Conduct market research and analyze consumer insights to identify trends, opportunities, and competitive landscape.
• Collaborate with product development, sales, and R&D teams to ensure alignment on marketing objectives and product launches.
• Manage relationships with external agencies, including advertising, PR, and digital marketing firms.
• Monitor and analyze marketing campaign performance, reporting on key metrics and making data-driven recommendations.
• Ensure consistent brand messaging and positioning across all marketing touchpoints.
• Lead and mentor the marketing team, fostering a creative and results-oriented environment.
• Stay abreast of emerging marketing trends and technologies within the FMCG sector.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A Master's degree or MBA is advantageous.
• Minimum of 7 years of progressive experience in marketing management, with a strong focus on the FMCG industry .
• Demonstrated success in developing and executing impactful marketing strategies and campaigns.
• Proven experience in digital marketing, social media management, and content creation.
• Strong analytical and strategic thinking skills, with the ability to translate market data into actionable plans.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing budgets and external agencies.
• Ability to lead and inspire a team.
• Must reside in or be willing to relocate to the Benoni, Gauteng area.

Benefits

• Our client offers a competitive salary package, including performance-based bonuses.
• Comprehensive health and wellness benefits, including medical aid and retirement fund contributions, are provided.
• Significant opportunities for professional development, training, and career advancement within a growing organization are available.
• The company fosters a collaborative and innovative work culture.
• Additional benefits include generous annual leave and access to employee assistance programs, ensuring a healthy work-life balance in Gauteng .