Social Media Marketing Executive

Placements24; East London; Hybrid; ZAR 300.000 - 420.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Zusammenfassung

Placements24 is seeking a Social Media Marketing Executive for East London, Eastern Cape. The role focuses on creating compelling content, managing social channels, and driving engagement to boost brand visibility.

You will develop strategies across platforms, analyze performance, and collaborate with the marketing team to align campaigns with brand objectives. Hybrid schedule and growth opportunities are offered.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 1-3 years of experience in social media marketing or digital marketing.
• Proven experience managing social media platforms for a brand or organization.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with social media analytics and reporting.
• Creative mindset with an eye for compelling visuals and engaging content.

Aufgaben

• Develop and implement social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content, including text, images, videos, and stories.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Track and analyze social media performance metrics, providing regular reports on key insights and recommendations for improvement.
• Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms.
• Collaborate with the marketing team to ensure social media content aligns with overall brand messaging and campaign goals.
• Identify and engage with relevant influencers and brand advocates.
• Assist in the development of paid social media advertising campaigns.
• Manage social media tools for scheduling, monitoring, and reporting.
• Contribute creative ideas for social media campaigns and content innovation.

Ausbildung

Bachelor's degree in Marketing, Communications, Journalism, or related field

1-3 years of experience in social media marketing

Proven experience managing social media platforms for a brand or organization

Proficiency with social media management tools

Familiarity with social media analytics and reporting

Tools

Hootsuite

Buffer

Sprout Social

Jobbeschreibung

About the Role

Our client, a vibrant and growing tourism and leisure company, is seeking an energetic Social Media Marketing Executive to join their team in **East London, Eastern Cape**. This role is critical for developing and implementing engaging social media strategies that enhance brand visibility, drive traffic, and foster community engagement. You will be responsible for creating compelling content, managing social media platforms, and analyzing performance to optimize reach and impact. The ideal candidate is creative, tech-savvy, and possesses a deep understanding of social media trends and best practices. This is an excellent opportunity to contribute to a dynamic industry and grow your career in digital marketing. We are looking for an individual who can effectively manage social media accounts, engage with followers, and execute campaigns that align with marketing objectives. Your work will directly influence brand perception and customer interaction. The position requires a hands-on approach to social media management and a passion for storytelling within the tourism sector.

Key Responsibilities

• Develop and implement social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content, including text, images, videos, and stories.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Track and analyze social media performance metrics, providing regular reports on key insights and recommendations for improvement.
• Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms.
• Collaborate with the marketing team to ensure social media content aligns with overall brand messaging and campaign goals.
• Identify and engage with relevant influencers and brand advocates.
• Assist in the development of paid social media advertising campaigns.
• Manage social media tools for scheduling, monitoring, and reporting.
• Contribute creative ideas for social media campaigns and content innovation.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 1-3 years of experience in social media marketing or digital marketing.
• Proven experience managing social media platforms for a brand or organization.
• Strong understanding of social media best practices, content creation, and community management.
• Excellent written and verbal communication skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with social media analytics and reporting.
• Creative mindset with an eye for compelling visuals and engaging content.
• Ability to work independently and as part of a team.
• Experience in the tourism or hospitality industry is a plus.
• Must be able to work a hybrid schedule in **East London, Eastern Cape**.

Benefits

• Competitive salary package.
• Medical aid contributions.
• Opportunities for professional development and training.
• Paid annual leave.
• Hybrid work model offering flexibility.
• Travel discounts and perks.
• Dynamic and team-oriented work environment.