Marketing Manager

e-Merge IT Recruitment; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

e-Merge IT Recruitment in Cape Town seeks a senior marketing leader to translate brand direction into integrated paid and organic campaigns across digital channels and events.

You will own the website, digital experience, organic social strategy, and key account support, driving audience growth and brand presence across African markets.

Qualifications

• Degree in Marketing, Business, Communications or related field.
• 10+ years marketing experience incl. brand management, campaigns, digital channels and events.
• Experience in B2B/corporate marketing advantageous.
• Experience in higher education or professional development advantageous.
• Experience across multiple audiences or African markets advantageous.

Responsibilities

• Translate strategic brand direction into integrated paid and organic campaigns.
• Own the marketing direction, website and digital experience.
• Own organic social media strategy and content planning.
• Lead brand-focused events, activations and market presence initiatives.
• Lead marketing support for awareness, reputation and growth.
• Support customised and key account activities.
• Brief and manage web, UX, design, video, paid media and event partners.
• Monitor campaign performance and identify optimization opportunities.
• Identify opportunities to improve marketing processes via AI, automation and new tech.
• Plan, brief, execute and optimise paid and organic brand campaigns across channels.
• Manage brand, digital and event budgets within approved parameters.
• Assess supplier proposals and manage external resources for quality and value.

Skills

Brand management

Campaign management

Digital marketing

LinkedIn

SEO

Website management

Paid media

Google Ads

Content planning

Analytics

CRM & automation

Education

Marketing/Business/Communications degree

Tools

CMS

Digital analytics tools

SEO tools

CRM & marketing automation platforms

Geolocation tools (GEO)

Job description

Requirements:

• Relevant degree in Marketing, Business, Communications, or a related field.
• Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management.
• Experience in B2B or corporate audience marketing is advantageous.
• Experience within higher education, executive education or professional development is advantageous.
• Experience across multiple audiences, products or African markets would be beneficial.
• Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.

Responsibilities:

• Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities.
• Own the marketing direction, priorities and performance of the website and digital experience.
• Own organic social media strategy, content planning, channel performance, audience growth and brand presence.
• Lead brand-focused events, activations and market presence initiatives.
• Lead marketing support where awareness, reputation and market presence are key to growth.
• Provide marketing support for customised and key account activities.
• Brief and manage web, UX, design, video, paid media, digital and event partners.
• Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness.
• Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies.
• Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.
• Manage allocated brand, digital and event budgets within approved parameters.
• Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope.
• Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements.
• Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.

Skills required:

Brand marketingCampaign managementDigital marketingLinkedInMarketingSearch Engine Optimization (SEO)Website managementPaid mediaGoogle adsBrand management