Marketing Director - Consumer Goods

Placements24; Gqeberha; On-site; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Executive health insurance

Life and disability insurance

Retirement annuity

Relocation assistance

Executive leadership training

Executive car allowance

Generous annual leave

Job summary

Placements24 in Port Elizabeth, Eastern Cape, seeks a Marketing Director to oversee all marketing operations, develop strategies to drive brand growth, market share and profitability, and lead a high-performance team in achieving ambitious commercial goals.

The ideal candidate holds an MBA or Master’s in Marketing or Business Administration, with 10+ years in marketing and at least 5 in senior FMCG leadership, plus a proven track record in brand building and market expansion.

Qualifications

• MBA or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role within FMCG.
• Proven success in developing and executing marketing strategies driving growth.
• Strong understanding of consumer behavior, market dynamics and brand building.

Responsibilities

• Develop and implement long-term marketing strategies aligned with business objectives.
• Lead, mentor and manage the marketing team to achieve high performance.
• Oversee brand management, product development, advertising and promotions.
• Conduct market research to identify trends, competition and growth opportunities.
• Manage the marketing budget and ensure ROI across channels.
• Execute integrated campaigns across digital, traditional media and in-store promotions.
• Collaborate with sales, product development and supply chain for cohesive go-to-market plans.
• Monitor campaigns and report metrics to leadership.
• Drive innovation and leverage new technologies to enhance engagement.

Skills

Strategic leadership

Brand management

Market analysis

Budget management

Digital marketing

Team leadership

Communication

ROI analysis

E-commerce strategy

Education

MBA or Master’s in Marketing / Business Administration

Tools

Google Analytics

CRM software

Marketing automation

Job description

About the Role

Our client, a leading and well-established Fast-Moving Consumer Goods (FMCG) company with a significant presence in Port Elizabeth, Eastern Cape , is seeking a strategic and results-oriented Marketing Director. This senior leadership position is responsible for overseeing all marketing operations, developing and executing comprehensive marketing strategies to drive brand growth, market share, and profitability. You will lead a talented team of marketing professionals, guiding them in achieving ambitious commercial objectives. The ideal candidate possesses a deep understanding of the FMCG market, exceptional leadership skills, and a proven track record of success in brand management and market expansion. This is a key role for a visionary leader aiming to make a substantial impact in Port Elizabeth .

Key Responsibilities

Develop and implement long-term marketing strategies aligned with the company's overall business objectives. Lead, mentor, and manage the marketing team, fostering a high-performance culture. Oversee brand management, product development, advertising, and promotional activities. Conduct market research and analysis to identify consumer trends, competitive landscape, and growth opportunities. Manage the marketing budget, ensuring optimal allocation of resources for maximum impact. Develop and execute integrated marketing campaigns across various channels, including digital, traditional media, and in-store promotions. Collaborate closely with sales, product development, and supply chain teams to ensure cohesive go-to-market strategies. Monitor and analyze campaign performance, reporting key metrics and insights to senior leadership. Drive innovation in marketing approaches and leverage new technologies to enhance customer engagement. Ensure consistent brand messaging and positioning across all touchpoints in the Port Elizabeth market and beyond.

Requirements

MBA or Master's degree in Marketing, Business Administration, or a related field. Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership role within the FMCG sector. Demonstrated success in developing and executing successful marketing strategies that have driven significant business growth. Strong understanding of consumer behavior, market dynamics, and brand building principles. Proven ability to lead and motivate cross-functional teams. Excellent analytical, strategic thinking, and problem-solving skills. Experience in managing large marketing budgets and delivering strong ROI. Proficiency in digital marketing, e-commerce, and data analytics tools. Exceptional communication, presentation, and interpersonal skills. Strategic vision and ability to adapt to evolving market conditions in Port Elizabeth .

Benefits

Our client offers a highly competitive executive salary package, including significant performance-based bonuses and long-term incentives. Comprehensive executive health, life, and disability insurance are provided. A generous retirement annuity contribution is part of the package. This role is based in our Port Elizabeth office, requiring full-time presence. Opportunities for executive leadership training and participation in global industry conferences are available. Our client fosters a dynamic, results-driven work environment that values innovation and professional development. Additional benefits include executive car allowances, relocation assistance if needed, and a substantial annual leave package. Be a key leader in a prominent FMCG organization.