Director of Marketing

Placements24; East London; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical aid

Retirement savings plan

Performance-based bonuses

Career advancement opportunities

Job summary

Placements24 is seeking a Director of Marketing in East London, Eastern Cape to lead branding, demand generation, and revenue growth. The role requires strategic oversight of campaigns across digital, traditional, and social channels, with responsibility for guiding a high-performing marketing team.

The ideal candidate will have a Master's degree, 8+ years in marketing (4+ in leadership), deep knowledge of digital marketing, SEO/SEM, content, and CRM, and the ability to translate insights into

Qualifications

• Master's degree in Marketing, Business Administration or related field.
• 8+ years of progressive marketing experience, with at least 4 years in senior leadership.
• Proven track record of successful campaigns and measurable ROI.
• Strong expertise in digital marketing, content, SEO/SEM, social media and CRM.
• Excellent leadership, communication, and strategic thinking skills.
• Experience in brand development and market positioning.
• Must be based in or willing to relocate to East London, Eastern Cape.

Responsibilities

• Develop and implement integrated marketing strategies across digital, traditional, and social channels.
• Oversee brand management and ensure consistent messaging.
• Lead market research to identify target audiences and competitive landscape.
• Drive customer acquisition and retention strategies.
• Manage the marketing budget and ROI.
• Lead and mentor the marketing team to meet goals.
• Collaborate with sales, product, and other departments to align marketing with business objectives.
• Create marketing collateral and campaigns; monitor performance metrics.

Skills

Marketing leadership

Digital marketing

Content marketing

SEO/SEM

CRM

Strategic thinking

Analytical skills

Education

Master's degree in Marketing or related field

Tools

Marketing Automation

CRM software

Job description

About the Role

Our client is seeking an innovative and results-oriented Director of Marketing to lead their marketing strategies and initiatives in East London. This senior role is responsible for developing and executing comprehensive marketing plans to enhance brand visibility, drive customer acquisition, and achieve revenue growth objectives. The ideal candidate will possess a deep understanding of market trends, digital marketing, brand management, and a proven ability to lead and inspire a marketing team. This is a pivotal opportunity to shape the marketing future of our client in Eastern Cape.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels, including digital, traditional, and social media.
• Oversee brand management, ensuring consistent messaging and brand positioning.
• Lead market research and analysis to identify target audiences and competitive landscape.
• Drive customer acquisition and retention strategies.
• Manage the marketing budget effectively and optimize ROI.
• Lead, mentor, and develop the marketing team to achieve departmental goals.
• Collaborate with sales, product development, and other departments to align marketing efforts with business objectives.
• Oversee the creation of marketing collateral, advertising campaigns, and promotional materials.
• Monitor marketing performance metrics and adjust strategies as needed.
• Stay abreast of the latest marketing trends and technologies.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in marketing, with at least 4 years in a senior marketing leadership role.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong expertise in digital marketing, content marketing, SEO/SEM, social media, and CRM.
• Excellent leadership, communication, strategic thinking, and analytical skills.
• Experience in brand development and market positioning.
• Ability to manage budgets and measure campaign performance.
• Must be based in or willing to relocate to East London, Eastern Cape.

Benefits

Our client offers a competitive salary, comprehensive benefits package including medical aid and retirement savings plan, performance-based bonuses, and significant opportunities for career advancement. Join a dynamic company and lead marketing innovation in East London.