Marketing Data Analyst - CRM & Campaign Data (Hybrid)

MRI Software; Wes-Kaap; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Office breakfasts

Quarterly lunches

Virtual social events

Medical Aid Scheme

Personal Pension plan

Parental Leave benefit

25 days annual leave + 16 hours Flex T

Job summary

MRI Software seeks a detail-oriented Data Analyst to maintain campaign-ready CRM data supporting audience targeting and segmentation. The role emphasizes data enrichment, CRM hygiene and scalable marketing execution across global markets.

Based in the Cape Town office with a hybrid model offering 3 days work-from-home per week, the analyst will collaborate with Marketing Operations and Sales to ensure trusted data foundations and governance.

Qualifications

• 2–4 years’ experience in Marketing Operations, CRM data management or similar data-focused B2B role.
• Experience with data hygiene tasks including normalisation, deduplication, field completion, bounce cleanup and stale data identification.
• Hands-on experience with at least one data enrichment, sales intelligence or prospecting platform such as ZoomInfo, Cognism, Apollo or equivalent.
• Experience with LinkedIn Sales Navigator is a plus.
• Working knowledge of CRM data structures such as leads, contacts and picklists.
• Experience with Salesforce, HubSpot, or similar CRM and marketing platforms.
• Strong understanding of B2B account and contact data including firmographics.
• Knowledge of data privacy and suppression concepts such as GDPR and CAN-SPAM.
• Strong proficiency in Excel (VLOOKUP, pivot tables, data validation).
• Basic SQL knowledge for querying data is advantageous.
• Experience with global B2B software, SaaS, real estate software or proptech data is preferred.

Responsibilities

• Execute day-to-day enrichment tasks across contact, lead, account and company records.
• Research and verify B2B contacts and account information using tools such as ZoomInfo, Cognism and LinkedIn Sales Navigator.
• Validate, update and maintain accurate CRM data including key firmographic fields.
• Perform data hygiene tasks including deduplication, data validation and record maintenance under governance standards.
• Build, maintain and quality-assure campaign audience lists and segmentation assets.
• Translate campaign targeting requirements into clear list criteria.
• Pull and review audience lists before campaign launch with record counts and suppression criteria.
• Identify data gaps and document logic, filters and exceptions for repeatability.
• Conduct quality assurance checks on enriched records, imports, exports and lists.
• Track and report on data quality metrics and enrichment performance.
• Follow data governance processes and support opt-out handling and data protection.

Skills

Data enrichment

Data quality

CRM data management

SQL

Excel

Data governance

Tools

ZoomInfo

Cognism

LinkedIn Sales Navigator

Salesforce

HubSpot

Job description

MRI Software seeks a detail-oriented Data Analyst to maintain campaign-ready CRM data supporting audience targeting and segmentation. The role emphasizes data enrichment, CRM hygiene and scalable marketing execution across global markets.

Based in the Cape Town office with a hybrid model offering 3 days work-from-home per week, the analyst will collaborate with Marketing Operations and Sales to ensure trusted data foundations and governance.