Marketing Campaign Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health benefits

Provident fund

Hybrid work model

Job summary

Placements24 in Vereeniging is seeking a skilled Marketing Campaign Manager to lead end-to-end integrated campaigns across email, social, webinars, events, and paid media. The role partners with sales, product and creative teams to drive lead generation and revenue growth.

The ideal candidate has 4+ years in B2B marketing, hands-on with marketing automation (HubSpot, Marketo) and CRM (Salesforce), and strong project-management with a data-driven mindset.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 4 years in marketing campaign management, preferably B2B.
• Experience with marketing automation platforms and CRM systems.

Responsibilities

• Plan, develop, and execute multi-channel marketing campaigns to support lead generation and sales objectives.
• Define campaign goals, target audiences, messaging, and KPIs.
• Manage campaign budgets for cost-effectiveness and ROI.
• Collaborate with content creators, designers, and digital marketers for assets.
• Develop and manage campaign timelines, deliver on time and within scope.
• Monitor and analyze performance; report metrics and insights to stakeholders.
• Utilize CRM and marketing automation to manage leads and optimize journeys.
• Conduct market research and competitor analysis to identify opportunities.
• Manage relationships with external agencies and vendors as needed.

Skills

Campaign management

B2B marketing

Multi-channel marketing

Education

Bachelor's degree in Marketing / Business Administration

Tools

HubSpot

Marketo

Salesforce

Job description

About the Role

Our client, a leading provider of B2B software solutions, is seeking an experienced and dynamic Marketing Campaign Manager to join their thriving team in Vereeniging, Gauteng . This role is responsible for the end-to-end management of integrated marketing campaigns designed to generate leads, nurture prospects, and drive revenue growth. The ideal candidate will possess a strong understanding of B2B marketing strategies, excellent project management skills, and a proven ability to deliver measurable results. You will collaborate closely with sales, product, and creative teams to ensure campaign alignment and success. This is a critical role within our client's marketing department, offering significant impact and opportunities for professional advancement. The Hybrid work model offers a balanced approach to office collaboration and remote work.

Key Responsibilities

• Plan, develop, and execute multi-channel marketing campaigns (email, social media, webinars, events, paid advertising) to support lead generation and sales objectives.
• Define campaign goals, target audiences, messaging, and key performance indicators (KPIs).
• Manage campaign budgets, ensuring cost-effectiveness and optimal return on investment (ROI).
• Collaborate with content creators, designers, and digital marketers to produce compelling campaign assets.
• Develop and manage campaign timelines, ensuring projects are delivered on time and within scope.
• Monitor and analyze campaign performance, providing regular reports on key metrics and insights to stakeholders.
• Utilize CRM and marketing automation platforms to manage leads, track campaign progress, and optimize customer journeys.
• Conduct market research and competitor analysis to identify opportunities and inform campaign strategies.
• Manage relationships with external agencies and vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing campaign management, preferably in a B2B environment.
• Proven track record of successfully planning, executing, and measuring marketing campaigns.
• Strong understanding of various marketing channels and tactics, including digital, content, and event marketing.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent project management, organizational, and time management skills.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Excellent written and verbal communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Experience in the software or technology industry is a significant advantage.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and a provident fund. The Hybrid work arrangement allows for a flexible work-life balance, combining office-based collaboration in Vereeniging with remote workdays. Employees will have access to professional development opportunities, including training programs and conference attendance. Join a dynamic team focused on driving growth and innovation in the B2B technology sector.