Email Marketing Specialist

Placements24; Randburg; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Professional development

Job summary

Placements24 is seeking a skilled Email Marketing Specialist to join their fully remote marketing team. You will design, implement, and optimize email campaigns, manage lists, and use A/B testing to improve performance.

This role emphasizes copywriting, analytics, and collaboration with CRM/automation platforms to drive engagement and conversions. The position offers remote flexibility, opportunities for professional growth in email marketing automation and analytics, and a collaborative remote

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms and CRM systems.
• Excellent copywriting, editing and proofreading skills with a focus on conversions.

Responsibilities

• Develop and execute strategic email marketing campaigns, from concept to deployment, across various customer segments.
• Design visually appealing and mobile-responsive email templates, ensuring brand consistency and optimal user experience.
• Write compelling subject lines and email copy that drive open rates and click-through rates.
• Manage email list segmentation, growth, and hygiene to ensure targeted and relevant communication.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize campaign performance.
• Analyze email campaign metrics, report on KPIs, and provide recommendations for improvement.

Skills

Email marketing

A/B testing

Copywriting

Analytics

Segmentation

HTML/CSS basics

CRM systems

Tools

Mailchimp

HubSpot

SendGrid

Job description

About the Role

Our client is seeking a skilled and detail-oriented Email Marketing Specialist to join their fully remote marketing team. This role is integral to nurturing customer relationships and driving conversions through effective email campaigns. You will be responsible for designing, implementing, and optimizing email marketing strategies, including campaign execution, list segmentation, A/B testing, and performance analysis. This is an excellent opportunity for a passionate email marketer to take ownership of a critical marketing channel within a flexible, remote-first environment, contributing directly to customer engagement and revenue growth.

Key Responsibilities

• Develop and execute strategic email marketing campaigns, from concept to deployment, across various customer segments.
• Design visually appealing and mobile-responsive email templates, ensuring brand consistency and optimal user experience.
• Write compelling subject lines and email copy that drive open rates and click-through rates.
• Manage email list segmentation, growth, and hygiene to ensure targeted and relevant communication.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize campaign performance.
• Analyze email campaign metrics, report on key performance indicators (KPIs), and provide recommendations for improvement.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a strong understanding of email marketing best practices.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and CRM systems.
• Excellent copywriting, editing, and proofreading skills with a focus on conversion-driven messaging.
• Experience with email marketing automation, segmentation, and A/B testing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with HTML/CSS for email template design is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work environment, offering exceptional flexibility and autonomy.
• Opportunities for professional development and learning in email marketing automation and analytics.
• Collaborative and supportive remote team culture.
• Comprehensive health and wellness benefits.