Marketing Automation Manager

Euromonitor International; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible work time

Competitive salary with benefits

Generous holidays and health insurance

Job summary

Euromonitor International in Cape Town seeks a Marketing Automation Lead to rebuild the automation stack, establish data standards, and drive personalisation at scale. You will own the platform, workflows, and integrations (Marketo, Salesforce), lead a small team, and partner with Revenue Operations to align data and reporting.

Ideally you bring 4+ years in marketing automation, leadership experience, and a passion for transforming how marketing operates with AI-enabled, data-driven processes.

Qualifications

• 4+ years in marketing automation or operations with hands-on platform experience.
• Proven track record rebuilding or overhauling a marketing automation function.
• Experience managing a team or readiness for first-time people management.

Responsibilities

• Lead the rebuild of the marketing automation engine (Marketo) including platform, workflows, data and process integration.
• Partner with marketing technology leadership on the broader stack and AI-driven strategy.
• Own data quality, attribution, reporting, and the Marketo-Salesforce integration.
• Develop campaigns, segmentation, lead scoring and personalised workflows at scale.
• Manage a direct report and drive adoption of AI tools across the function.

Skills

Marketing automation

Team management

Stakeholder management

AI awareness

Tools

Marketo

HubSpot

Eloqua

Salesforce Marketing Cloud

Job description

Euromonitor International is a global leader in data analytics and market research, providing actionable insights into industries, economies, and consumers. Our products empower organisations to make strategic decisions with confidence, leveraging our expertise across 210 countries and jurisdictions.

About the role

Marketing at Euromonitor is being reimagined. We're building an AI-powered growth engine: agentic, automated, data and tech led. A B2B marketing system designed for 2030, not 2015.

Behind it sits an advantage most companies would envy: original research from analysts across 210 markets, and decades of proprietary data built over more than 50 years. Our job is to turn that into growth.

And not incremental growth. We're not here for 10% better. We're building for 10x, and then 100x. That ambition sets the standard for everything we do, and everyone we hire.

So this is for people who want to drive transformation, not wait for it. Restless. Ambitious. More interested in building the engine than operating one someone else designed. If that sounds like you, this is a rare moment to join Euromonitor, and something special to be part of.

Purpose of the role

This is a full-time position based in Cape Town, South Africa, with one direct report. It's a build role with a marketing automation focus: establishing the platform, workflows and data standards behind Marketo, then building on that foundation to run and scale it. Foundations come first, but the role also runs campaigns and rolls out personalisation from day one, starting with language and industry, building toward mass personalisation at scale. We're looking for a genuine go-getter: someone who spots the opportunity, brings the idea, and makes it happen.

Key Accountabilities

• Own the rebuild of marketing automation, currently Marketo: platform, workflows, data and process, plugging into the wider marketing technology stack, and help determine whether it stays on this platform or moves to another, leading the migration if that happens
• Partner with marketing technology leadership on the wider technology stack and agentic marketing strategy
• Manage the Marketo-Salesforce integration, own data quality, and maintain attribution and reporting frameworks
• Build a strong working relationship with Revenue Operations, aligning systems, data and reporting
• Develop and execute campaigns once foundations are in place, nurture, segmentation, lead scoring and trigger-based automation, and roll out personalisation, starting with language and industry and building toward mass personalisation at scale
• Manage and develop a direct report, and spot opportunities to embed AI and agentic workflows, championing AI tools including Claude

What Success Looks Like

• Marketing automation runs as a single, well-governed system, feeding accurate data and attribution into the wider technology stack
• Campaigns move faster and perform better because the underlying automation, data and personalisation are built right the first time
• Personalisation is live and expanding, starting with language and industry, on a clear path to mass personalisation at scale

Requirements

• 4+ years' experience in marketing automation or marketing operations, with hands-on experience across platforms such as Marketo, HubSpot, Eloqua or Salesforce Marketing Cloud (Marketo an advantage, not essential)
• Proven experience rebuilding or significantly overhauling a marketing automation function, not just running an existing setup
• Team management experience, or clear readiness to step into first-time people management
• A genuine go-getter: spots opportunities, brings new ideas forward, makes things happen, and keeps up with new marketing technology and technique
• Comfortable owning data quality and building strong cross-functional relationships, particularly with Revenue Operations
• All experience must be in B2B marketing: a B2C-only background won't fit this role
• Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now
• Ability to work with both technical and non-technical stakeholders, and manage projects with a diverse set of stakeholders

Benefits

• Flexible work time with the perfect work/life balance
• Competitive salary with wide variety of benefits like longer holidays, additional health insurance, social responsibility initiatives you can take part in, office perks
• Intelligent and fun colleagues working in a constructive and inspiring atmosphere

#LI-HYBRID #LI-AO1

Why work for Euromonitor

Our values

• We act with integrity
• We are curious about the world
• We are stronger together
• We seek to empower
• We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 16 offices worldwide on a daily basis. With 16 offices globally there are regular opportunities for international transfer.

Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.

Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.

Excellent benefits: we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement

Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.