Marketing Analytics Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Communicate Finance is seeking a Marketing Analytics Specialist to analyse campaign performance, develop dashboards, and provide actionable insights to inform growth strategies.

The role uses GA4, Power BI, Tableau, and Looker Studio to measure marketing effectiveness, build attribution frameworks, and support strategic decisions across the marketing function.

Qualifications

• Minimum 3 years' experience in Marketing Analytics or Digital Analytics.
• Strong experience with GA4, Power BI, Tableau, or Looker Studio.
• Experience interpreting and presenting marketing performance data.
• Knowledge of attribution modelling and campaign measurement.
• Strong analytical thinking and problem-solving skills.
• SQL and advanced reporting skills advantageous.

Responsibilities

• Analysing marketing campaign performance and customer behaviour trends
• Developing dashboards and visual reports for stakeholders
• Creating attribution models and measurement frameworks
• Using platforms such as GA4, Power BI, Tableau, and Looker Studio
• Monitoring key marketing metrics and identifying growth opportunities
• Providing actionable insights and recommendations to business leaders
• Collaborating with marketing teams to improve campaign performance
• Supporting strategic decision-making through advanced analytics and reporting

Skills

Marketing analytics

Digital analytics

Analytical thinking

Attribution modelling

Problem-solving

Education

Degree in Marketing, Statistics, Data Analytics, Mathematics, Commerce

Tools

GA4

Power BI

Tableau

Looker Studio

Job description

Job Description:

This role involves:

• Analysing marketing campaign performance and customer behaviour trends
• Developing dashboards and visual reports for stakeholders
• Creating attribution models and measurement frameworks
• Using platforms such as GA4, Power BI, Tableau, and Looker Studio
• Monitoring key marketing metrics and identifying growth opportunities
• Providing actionable insights and recommendations to business leaders
• Collaborating with marketing teams to improve campaign performance
• Supporting strategic decision-making through advanced analytics and reporting

Skills & Experience:

• Minimum 3 years' experience in Marketing Analytics or Digital Analytics
• Strong experience with GA4, Power BI, Tableau, or Looker Studio
• Experience interpreting and presenting marketing performance data
• Knowledge of attribution modelling and campaign measurement
• Strong analytical thinking and problem-solving skills
• SQL and advanced reporting skills advantageous

Qualification:

• Degree in Marketing, Statistics, Data Analytics, Mathematics, Commerce, or related field