Remote Digital Marketing Analytics Specialist

Placements24; Mossel Bay; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Fully remote

Autonomy in decision making

Professional development and training

Team gatherings near Mossel Bay

Flexible working hours

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote-first team, ideally within reach of Mossel Bay, Western Cape. You will track, analyze, and report on the performance of SEO, SEM, social, email, and display campaigns, and build dashboards to visualize KPIs and campaign results.

You will provide in-depth insights into website traffic, user behavior, conversions, and ROI, identify trends, collaborate on goals, and support decision-makers with actionable

Qualifications

• 3-5 years of experience in digital marketing analytics or a similar data analysis role.
• Strong proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Proficiency in spreadsheet software (Excel, Google Sheets) and data manipulation techniques.
• Understanding of various digital marketing channels and their measurement methodologies.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in statistics, mathematics, marketing, economics, or related quantitative field.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to visualize KPI and campaign results.
• Provide in-depth analysis of website traffic, user behavior, conversion rates, and ROI.
• Identify trends and opportunities for optimisation within digital marketing efforts.
• Collaborate with marketing teams to define campaign goals, measurement plans, and reporting requirements.
• Conduct A/B testing analysis and provide recommendations for improving campaign performance.
• Stay updated on analytics tools, techniques, and best practices.
• Present findings and recommendations to stakeholders clearly.

Skills

Google Analytics

Google Tag Manager

Data visualization

Excel

Google Sheets

Digital marketing analytics

Communication skills

Education

Bachelor's degree in statistics/ mathematics/ economics/ marketing

Tools

Tableau

Power BI

Job description

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote-first team, ideally within reach of Mossel Bay, Western Cape. You will track, analyze, and report on the performance of SEO, SEM, social, email, and display campaigns, and build dashboards to visualize KPIs and campaign results.

You will provide in-depth insights into website traffic, user behavior, conversions, and ROI, identify trends, collaborate on goals, and support decision-makers with actionable