Management Consultant - Digital Marketing Strategy

Placements24; Paarl; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Performance-based bonuses

Health insurance

Retirement planning

Professional development

Training workshops

Job summary

Placements24 in Paarl, Western Cape, seeks a dynamic Management Consultant specializing in Digital Marketing Strategy to advise clients on crafting and executing effective digital plans. You will focus on boosting brand visibility, engagement, and revenue growth through data-driven strategies.

You will analyze performance across SEO, SEM, social media, content, and email marketing; map customer journeys; present recommendations; and drive measurable results with client teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years of digital marketing strategy, campaign management, or marketing consulting.
• Strong knowledge of digital channels, tools, and analytics platforms.

Responsibilities

• Develop comprehensive digital marketing strategies tailored to client objectives.
• Analyze campaign performance and provide actionable insights for improvement.
• Advise on SEO, SEM, content marketing, social media, and email marketing best practices.
• Identify new digital marketing trends and technologies.
• Develop customer journey maps and optimize online engagement strategies.
• Collaborate with client marketing teams to implement strategies.
• Prepare and deliver compelling presentations on recommendations.
• Measure ROI and business impact of initiatives.

Skills

Digital marketing strategy

Client management

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client, a leading management consultancy, is seeking a dynamic and results-oriented Management Consultant specializing in Digital Marketing Strategy. This client-facing role, to be based in Paarl, Western Cape , will involve advising businesses on developing and executing effective digital marketing strategies to enhance brand visibility, customer engagement, and revenue growth. You will be responsible for analyzing digital marketing performance, identifying opportunities for optimization, and recommending innovative approaches across various channels such as SEO, SEM, social media, content marketing, and email marketing. The ideal candidate possesses a deep understanding of the digital landscape, strong analytical skills, and a proven ability to drive measurable results. You will work closely with clients to understand their unique objectives and develop tailored strategies that align with their business goals. Join a team dedicated to delivering exceptional strategic guidance in South Africa 's competitive market.

Key Responsibilities

• Develop comprehensive digital marketing strategies tailored to client objectives.
• Analyze digital marketing campaign performance and provide actionable insights for improvement.
• Advise on best practices for SEO, SEM, content marketing, social media marketing, and email marketing.
• Identify and evaluate new digital marketing trends and technologies.
• Develop customer journey maps and optimize online engagement strategies.
• Collaborate with client marketing teams to ensure effective implementation of strategies.
• Prepare and deliver compelling presentations on digital marketing recommendations.
• Measure ROI and demonstrate the business impact of digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in digital marketing strategy, campaign management, or marketing consulting.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, SEMrush).
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and client management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and a passion for innovation in digital marketing.
• Must be based in or willing to relocate to the Western Cape region.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance and retirement planning support.
• Opportunities for professional development and digital marketing certifications.
• Exposure to diverse client projects and industries.
• A collaborative and supportive team environment.
• Contribution to innovative marketing strategies.
• Access to the latest marketing tools and research.
• Company-sponsored training and workshops.