Looking for a Tasting Room Manager - Hemel-en-Aarde Valley

wine.co.za; Wes-Kaap; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Hasher Family Wines in Hemel-en-Aarde Valley invites an experienced Tasting Room Manager to lead our hospitality team and transform guest experiences. You will oversee tasting room operations, rostering, events, wine club engagement, and online orders, while collaborating with Sales and Marketing to tell our brand story.

Ideal candidates bring hands-on hospitality leadership, strong communication, and a passion for wine.

Qualifications

• Fluent English is required; additional languages are a plus.
• Secondary education completed.

Responsibilities

• Oversee tasting room operations and guest experiences.
• Lead rostering, training, and development of the hospitality team.
• Coordinate wine tastings, private bookings and events.
• Engage online customers, manage wine club interactions and online orders.
• Collaborate with Sales and Marketing to tell the brand story.

Job description

# Looking for a Tasting Room Manager - Hemel-en-Aarde ValleyWednesday, 21 October, 2026Céline HaspeslaghWalker BayHasher Family Wines is a family-owned farm in South Africa’s sought after Upper Hemel-en-Aarde Valley. Founded by the Herten-Haspeslagh family, the farm represents the coming together of centuries of European farming heritage with a lifelong passion for Africa. Run by a young and passionate team, the farm proudly produces exceptional wines that celebrate the cool maritime climate and unique soil the area has become known for.**Create Extraordinary Wine Experiences & Lead Our Hospitality Vision**Transform our tasting room into a sanctuary of exceptional hospitality where every guest discovers the magic of our wines through unforgettable experiences. As the heartbeat of our wine community, you'll craft moments that turn visitors into lifelong advocates.**Your Mission:*** **Elevate Guest Experiences -** Champion world-class service standards that consistently exceed expectations and create lasting memories* **Lead & Inspire Your Team** - Guide tasting room operations with expertise, nurturing a well-trained, passionate team through strategic rostering and development* **Drive Innovation** - Pioneer creative concepts and initiatives that fuel continuous growth and set new industry benchmarks* **Expand Our Wine Community** - Cultivate our online customer relationships, from seamless online orders to thriving wine club memberships, whilst identifying breakthrough opportunities for expansion* **Orchestrate Memorable Events** - Masterfully coordinate wine tastings, private bookings, and signature events like our celebrated seasonal Family and Fine Wine Feasts* **Champion Our Story** - Collaborate with Sales and Marketing to bring our brand narrative to life through compelling content and initiatives* **Shape Our Future** - Become an indispensable part of our close-knit family, contributing your unique vision to our collective success**We're Seeking Our Next Wine Experience Champion:*** **A Dynamic Self-Starter** - You thrive in intimate team environments where every contribution matters. Your hands-on approach and natural multitasking abilities shine as you pragmatically tackle challenges with fresh perspectives and innovative solutions. You're the person who sees opportunities where others see obstacles.* **A Natural Collaborator** - Your open communication style and generous spirit make you the colleague everyone wants on their team. You instinctively support others and understand that great hospitality is built on exceptional teamwork.* **A Hospitality Ambassador** - Your warm energy and articulate communication naturally draw people in. You possess that rare combination of genuine hospitality and professional polish that makes every interaction memorable.* **An Adaptable Professional** - You embrace the dynamic nature of hospitality, understanding that flexibility and responsiveness are the hallmarks of exceptional service.* **An Experienced Practitioner** - Your background in similar roles has equipped you with the skills to excel from day one. With your secondary education complete, you're ready to take the next step in your hospitality journey.* **A Skilled Communicator** - Your fluent English ensures seamless guest interactions, whilst any additional languages you speak add wonderful depth to our international welcome.**What We Offer in Return:**Beyond a competitive salary package that reflects your value, we're offering something far more meaningful: the opportunity to be instrumental in realising the extraordinary potential of our beautiful farm. Here, your passion and expertise won't just make a difference - they'll help write the next chapter of our story and create a legacy you'll be proud to call your own.Apply via [e-mail].*Please note: only shortlisted candidates will be contacted. If you have not heard from us, please consider your application unsuccessful.*