About the Role
Our client, a rapidly expanding online fashion retailer, is seeking a creative and skilled Digital Content Creator & Social Media Manager to elevate their brand presence and drive e-commerce sales. This role, based in the vibrant area of Tembisa, Gauteng , is ideal for an individual with a keen eye for aesthetics, a knack for storytelling, and a strong understanding of social media trends and e-commerce marketing. You will be responsible for developing engaging content, managing social media channels, and contributing to the overall digital marketing strategy. If you are passionate about creating visually appealing content and connecting with online audiences, this is a fantastic opportunity.
Key Responsibilities
- Create high-quality, engaging visual and written content for social media platforms (Instagram, TikTok, Facebook, Pinterest), blog, and website.
- Develop and manage a content calendar for all social media channels, ensuring consistent posting and brand messaging.
- Manage daily social media operations, including community management, responding to comments and messages, and fostering engagement.
- Plan and execute social media advertising campaigns, optimizing for reach, engagement, and conversions.
- Analyze social media performance metrics and provide regular reports with actionable insights to improve strategy.
- Collaborate with the marketing team to develop integrated campaigns that support e-commerce sales and brand objectives.
- Stay up-to-date with the latest social media trends, platform updates, and digital marketing best practices.
- Assist with e-commerce website content updates and product merchandising.
- Experiment with new content formats and strategies to drive audience growth and interaction.
- Ensure all content adheres to brand guidelines and quality standards.
Requirements
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- 2-4 years of experience in social media management and content creation, preferably within an e-commerce or fashion context.
- Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar.
- Excellent photography and videography skills, with experience in editing.
- Strong understanding of social media platforms, their algorithms, and best practices for each.
- Familiarity with social media analytics and reporting tools.
- Knowledge of SEO principles and basic website management is a plus.
- Excellent written and verbal communication skills.
- Creative thinker with a strong aesthetic sense and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits
- Our client offers a competitive salary, opportunities for creative freedom, and a dynamic work environment.
- This hybrid role, based in Tembisa, Gauteng , allows for a blend of remote flexibility and in-person collaboration.
- Employees will benefit from professional development opportunities, exposure to key marketing strategies within the e-commerce sector, and the chance to significantly impact brand growth.
- Join a passionate team dedicated to bringing innovative products to market.