Lead E-commerce Growth Hacker

Placements24; Cape Town; Híbrido; ZAR 900 000 - 1 300 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fully remote work arrangement

Relocation support for Cape Town meet‑

Flexible schedule

Resumo da oferta

Placements24 seeks a visionary Lead E-commerce Growth Hacker to spearhead online expansion from Cape Town. You will drive customer acquisition, optimize conversion rates, and maximize lifetime value through data-backed, experimental strategies in a remote-capable, globally focused role.

As a hands-on strategist, you will collaborate with product, eng, and marketing to define growth loops, run rigorous tests, and mentor junior teammates while staying ahead of trends in digital marketing and

Qualificações

• Proven track record of growth hacking for ecommerce.
• Experience with web analytics and data visualization.
• Strong UX/CRO understanding.
• Experience with SEO, SEM, content and social/email marketing.
• Bachelor's degree or equivalent experience.

Responsabilidades

• Design and implement growth hacking strategies to acquire customers and retain users.
• Run A/B and multivariate tests on site features and campaigns.
• Use analytics to monitor KPIs and identify growth opportunities.
• Develop referral programs and viral loops.
• Collaborate with product, engineering, and marketing teams.
• Experiment with new channels and technologies.
• Optimize customer journey from initial touchpoint to post-purchase.
• Manage budget for growth experiments and campaigns.
• Stay ahead of trends in growth hacking and consumer behavior.
• Mentor juniors and foster testing culture.

Conhecimentos

Growth hacking

Web analytics

UX/CRO

A/B testing

SEO/SEM

Content marketing

Email marketing

Data-driven

Communication

Team collaboration

Rapid prototyping

Formação académica

Bachelor's degree in Marketing/Statistics/CS

Ferramentas

Google Analytics

Adobe Analytics

Data visualization tools

Descrição da oferta de emprego

About the Role

Our client is searching for a visionary Lead E-commerce Growth Hacker to spearhead their online expansion initiatives from Cape Town . This role is for an innovative and data-driven individual who thrives on identifying and executing rapid growth strategies for e-commerce businesses. You will be responsible for driving customer acquisition, improving conversion rates, and maximizing customer lifetime value through creative, experimental, and data-backed approaches. The ideal candidate is a strategic thinker with a hands-on mentality, capable of leveraging a deep understanding of digital marketing, analytics, and user psychology to achieve aggressive growth targets. This position offers the unique opportunity to work remotely, contributing to a globally recognized brand from the vibrant city of Cape Town . We are committed to fostering an environment where experimentation is encouraged, and success is celebrated. You will be a key player in defining the future of our client's online presence, influencing decisions from product development to customer journey optimization. This is more than just a marketing role; it's a chance to shape a business's trajectory.

Key Responsibilities

• Design and implement innovative growth hacking strategies across all digital touchpoints to drive customer acquisition and retention.
• Conduct rigorous A/B testing and multivariate testing on website features, landing pages, and marketing campaigns to optimize user experience and conversion rates.
• Utilize data analytics tools to monitor key performance indicators (KPIs), identify growth opportunities, and provide actionable insights.
• Develop and execute viral marketing loops and referral programs to encourage organic growth.
• Collaborate with product, engineering, and marketing teams to implement growth initiatives seamlessly.
• Experiment with new marketing channels and technologies to discover untapped growth avenues.
• Optimize the customer journey from initial touchpoint to post-purchase engagement.
• Manage budget allocation for growth experiments and campaigns, focusing on maximizing ROI.
• Stay ahead of emerging trends in growth hacking, digital marketing, and consumer behavior.
• Mentor junior team members and foster a culture of continuous learning and experimentation.

Requirements

• Proven track record of successfully implementing growth hacking strategies that resulted in significant e-commerce growth.
• Extensive experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
• Strong understanding of user experience (UX) design principles and conversion rate optimization (CRO).
• Proficiency in A/B testing tools and methodologies.
• Experience with SEO, SEM, content marketing, social media marketing, and email marketing.
• Excellent analytical and problem-solving skills.
• Ability to think creatively and strategically under pressure.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience in rapid prototyping and iterative development is a plus.
• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field; relevant experience may substitute degree.

Benefits

• Highly competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Fully remote work arrangement with flexibility.
• Access to cutting-edge tools and technologies.
• Opportunities for career advancement and skill development.
• A stimulating and innovative work culture.
• Contribution to a growing and impactful e-commerce business.
• Regular virtual team-building activities.
• Relocation assistance if ever needed for occasional team meetups in Cape Town .