Insights-Driven Digital Marketing Analyst

Placements24; Randburg; On-site; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Training opportunities

Paid time off

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst in Randburg, Gauteng. You will measure campaign effectiveness, identify trends, and provide actionable insights to drive strategic decisions across SEM, SEO, social, display, and email channels.

Ideal candidates have a quantitative background, strong analytics tool proficiency, and a passion for transforming data into business intelligence. Join a fast-growing digital agency with a dynamic team and client portfolio.

Qualifications

• Bachelor's degree or higher in a quantitative field.
• 3+ years of experience in digital marketing analytics or data analysis.
• Proficiency with Google Analytics is essential; experience with other analytics platforms is a plus.
• Strong understanding of SEM, SEO, social media, email, and display channels.
• Experience with data visualization tools (Tableau, Power BI, Data Studio).

Responsibilities

• Collect, process, and analyze data from digital marketing channels (Google Analytics, Google Ads, social media, email software).
• Develop and maintain performance dashboards and reports for internal teams and clients.
• Identify KPIs and track progress towards marketing objectives.
• Conduct in-depth analysis of campaign performance, website traffic, user behavior, and conversion rates.
• Provide actionable insights to optimize marketing strategies and ROI.
• Perform A/B testing analysis and guidance on experimentation strategies.
• Stay updated with analytics tools and digital marketing trends.
• Collaborate with marketing managers to understand data needs and provide insights.
• Identify data discrepancies and ensure data accuracy across platforms.
• Present findings clearly to technical and non-technical audiences.

Skills

Analytical thinking

Attention to detail

Data storytelling

Communication skills

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field

Tools

Google Analytics

Tableau

Power BI

Google Data Studio

Excel

Job description

Placements24 is seeking a highly analytical Digital Marketing Analyst in Randburg, Gauteng. You will measure campaign effectiveness, identify trends, and provide actionable insights to drive strategic decisions across SEM, SEO, social, display, and email channels.

Ideal candidates have a quantitative background, strong analytics tool proficiency, and a passion for transforming data into business intelligence. Join a fast-growing digital agency with a dynamic team and client portfolio.