Remote Digital Marketing Analyst & Insights Driver

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work

Professional development

Competitive pay

Retirement plan

Team virtual meetups

Health insurance

Work-life balance

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote, globally connected team in South Africa. You will track, analyze, and report on digital marketing initiatives, translating data into strategic recommendations that optimize campaigns and ROI.

You will develop dashboards, monitor KPIs, and collaborate with marketing to define goals and tracking methods. Strong analytics, communication, and SQL basics are ideal in a fast-paced, remote environment.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar (focus on digital channels).
• Strong proficiency with web analytics platforms and dashboards.
• Ability to translate data into actionable marketing insights.

Responsibilities

• Track, measure, and analyze digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop dashboards and reports to visualize KPIs and insights.
• Identify trends and opportunities to improve marketing performance.
• Analyze website traffic, user behavior, and conversion funnels using analytics tools.
• Provide actionable recommendations to optimize campaigns and budgets.
• Collaborate with marketing teams to define goals, KPIs, and tracking methodologies.
• Perform A/B and multivariate testing to inform optimization.
• Stay current with analytics tools and digital marketing trends.
• Present findings to stakeholders clearly and concisely.
• Ensure data integrity and accuracy across reporting.

Skills

Digital marketing analytics

Google Analytics

Tableau/Power BI

Excel/Sheets

SQL basics

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Tools

Google Analytics

Tableau

Power BI

Excel

SQL

Job description

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote, globally connected team in South Africa. You will track, analyze, and report on digital marketing initiatives, translating data into strategic recommendations that optimize campaigns and ROI.

You will develop dashboards, monitor KPIs, and collaborate with marketing to define goals and tracking methods. Strong analytics, communication, and SQL basics are ideal in a fast-paced, remote environment.