Inbound Marketing Lead — AI-Driven Content & Growth

DotActiv; Centurion; On-site; ZAR 201,000 - 279,000; Full time

Benefits offered by this job

Cost to Company 18k-25k ZAR

Upskill opportunities

Transparent job grading

Developmental path

Job summary

DotActiv is seeking an execution-focused marketer to own and drive our inbound marketing engine in Centurion. You will manage our Graphic Designer, interview technical SMEs, and leverage AI tools to produce high-volume, high-quality content for SaaS-based campaigns.

You will craft articles, case studies, emails, and lead magnets aligned with customer journeys, while optimizing core metrics such as traffic and MQLs. Strong English and SEO basics are essential.

Qualifications

• 2–4 years in B2B content marketing or inbound marketing.
• SaaS/Software experience is a strong advantage.
• Proficiency using AI tools for research, copywriting and ideation.
• Solid understanding of inbound marketing fundamentals, funnels and SEO basics.
• Excellent written English with editing accuracy.

Responsibilities

• Plan, produce, and distribute articles, case studies, emails, and lead magnets aligned with customer journeys.
• Actively use generative AI platforms to draft, repurpose, and scale content without compromising tone or technical accuracy.
• Interview internal product SMEs and industry experts to extract domain knowledge and convert it into marketing assets.
• Direct the workflow of the in-house Graphic Designer to ensure visuals support copy and brand guidelines.
• Monitor inbound metrics (traffic, MQLs) and iterate on underperforming assets.

Skills

Content marketing

Inbound marketing

AI tools

SEO basics

Lead generation

Job description

DotActiv is seeking an execution-focused marketer to own and drive our inbound marketing engine in Centurion. You will manage our Graphic Designer, interview technical SMEs, and leverage AI tools to produce high-volume, high-quality content for SaaS-based campaigns.

You will craft articles, case studies, emails, and lead magnets aligned with customer journeys, while optimizing core metrics such as traffic and MQLs. Strong English and SEO basics are essential.