AI & Go-To-Market Manager

Hire Resolve; Wes-Kaap; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

Hire Resolve seeks an AI & GTM Manager to own the digital and content growth strategy from its Cape Town base. You will design and execute multi-channel campaigns, build AI-powered customer journeys, and drive SEO/content initiatives across European markets.

The role requires 10+ years in digital marketing or growth, with a proven track record in B2B SaaS GTM. Collaboration with Sales and Customer Service is key for optimizing campaigns and pipelines.

Qualifications

• Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.
• Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.
• AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.
• Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.
• Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.
• Communication: Exceptional written communication and storytelling skills in English.

Responsibilities

• Own, design, and execute the company's digital and content GTM strategy.
• Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
• Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
• Create thought-leadership content, guides, and SEO assets that position the company as a trusted software advisor.
• Manage and optimize the website to maximize positioning across target European markets.
• Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
• Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.

Skills

Digital marketing

GTM strategy

Growth marketing

B2B SaaS

AI literacy

Content creation

Campaign analysis

English communication

Tools

Salesforce Marketing Cloud

Pardot

HubSpot

WordPress

Canva

Adobe Creative Suite

Figma

InDesign

Job description

An agile sales team based in CapeTown whois one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager whowill owntheir Digital & Content growth strategy.

Responsibilities:

• Strategy & Execution: Own, design, and execute the company's digital and content GTM strategy.

• Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.

• Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.

• Content & SEO: Create thought-leadership content, guides, and SEO assets that position the company as a trusted software advisor.

• Web Optimization: Manage and optimize the website to maximize positioning across target European markets.

• Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.

• Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.

Minimum Requirements:

• Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.

• Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.

• AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.

• Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.

• Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.

• Communication: Exceptional written communication and storytelling skills in English.

• Desirable Skills

  • MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.

  • CMS: Experience managing and optimizing B2B websites via WordPress.

  • Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.

  • Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.

Benefits:

• Competitive salary based on experience (salary can potentially be more based on experience/skills)