Content Specialist

Talent Shore; South Africa; On-site; ZAR 334,800 - 502,200; Full time

Job summary

A digital marketing agency in South Africa is seeking a Content Specialist to transform brand insights into scalable, engaging content for various digital platforms. The role focuses on content planning, optimisation, and distribution, aimed at driving engagement and supporting sales pipelines. Ideal candidates should possess strong copywriting skills and understand marketing automation. Responsibilities include managing content calendars, collaborating with sales teams, and optimizing content strategies for efficiency and performance.

Qualifications

• Excellent copywriting and editing skills essential.
• Familiarity with marketing automation is preferred.
• Ability to manage content across multiple platforms is a must.

Responsibilities

• Own the content calendar across brands and regions.
• Translate insights into structured content themes.
• Optimize content for various digital platforms.

Skills

Strong copywriting and editing skills

Understanding of marketing automation and nurture journeys

Ability to structure content for reuse, automation and scale

Highly organised and process-driven

Collaborative, responsive and commercially aware

Job description

Remote, South Africa | Posted on 16/01/2026

This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.

Core Objectives – what does success from this role look like?

• Shift content from “created” to “activated” across CRM, email, LinkedIn and web
• Improve reach, engagement and nurture effectiveness without increasing content volume
• Reduce manual effort through automation, templates and AI-enabled workflows
• Support the journey from brand & engagement & pipeline

Key Responsibilities:

• Own the content calendar across brands and regions
• Translate brand narratives, propositions and SME insights into structured content themes aligned to campaigns, sectors and personas
• Repurpose content into multi-format pieces

Digital content optimisation & distribution

• Optimise content for email nurture campaigns, LinkedIn, websites and landing pages
• Manage content tagging, segmentation logic and CTA placement to support automation
• Ensure content is designed for reuse, repurposing and scale

Write and structure email and outbound sequences that support brand awareness, engagement and lead warming

• Build and optimise content-led nurture journeys, ensuring messaging, cadence and CTAs align to priorities
• Partner closely with sales and marketing stakeholders to shape journeys that reflect real buyer conversations and consultant insight
• Ensure content is designed for automation, segmentation and reuse, improving efficiency without losing human, SME-led tone
• Review journey performance and refine messaging based on engagement signals and commercial feedback

AI-enabled efficiency – not AI-led content!

• Use AI tools to speed up editing, repurposing and formatting, reduce admin and duplication
• Maintain human, SME-led insight at the core to input to all content
• Ensure and uphold tone of voice

Requirements

• Strong copywriting and editing skills
• Understanding of marketing automation and nurture journeys
• Ability to structure content for reuse, automation and scale
• Confident working with templates, workflows and campaign frameworks
• Highly organised and process-driven
• Comfortable working across time zones and multiple stakeholders
• Collaborative, responsive and commercially aware