Inbound Marketing Lead

DotActiv (Pty) Ltd.; Centurion; On-site; ZAR 201,000 - 279,000; Full time

Job summary

DotActiv (Pty) Ltd. is seeking an execution-focused marketer to own our inbound engine. You’ll manage a graphic designer, interview technical SMEs, and leverage AI tools to produce high-volume, high-quality content aligned with customer journeys.

You will drive content production, optimize funnels, and ensure consistency with brand guidelines while collaborating with cross-functional teams across SaaS marketing. This is a hands-on, fast-paced role in a dynamic environment.

Qualifications

• 2–4 years of hands-on B2B content marketing or inbound marketing experience (SaaS/Software exposure is a plus).
• Daily proficiency using AI tools to accelerate research, copywriting, and ideation.
• Strong inbound marketing fundamentals, lead funnels, and basic SEO.
• Ability to coordinate visual creative work, manage content calendars, and meet deadlines.
• Excellent written English with strong editing and technical accuracy.

Responsibilities

• Plan, produce, and distribute articles, case studies, emails, and lead magnets aligned with customer journeys.
• Use AI platforms to draft, repurpose, and scale content without sacrificing tone or accuracy.
• Interview SMEs to extract domain knowledge and convert it into marketing assets.
• Direct the in-house Graphic Designer to ensure visuals align with copy and brand.
• Monitor inbound metrics (traffic, conversions, MQLs) and optimize underperforming assets.

Skills

B2B content marketing

Inbound marketing

AI tool literacy

Content strategy

Leadership

Editing/writing

Job description

Own and drive DotActiv’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.

Who Is DotActiv?

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

• Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
• AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
• SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
• Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
• Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.

Requirements & Qualifications

• Experience: 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
• Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy.

Here’s what you can expect from DotActiv when joining the team as a Category Planner.

• You’ll receive a Cost to Company of between R18 000 - R25 000
• You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
• We offer you a transparent job grading system; and
• We offer you a developmental path specific to your circumstances, allowing you to track your progress.