In-Store Activation Lead – Paarl & Western Cape

Placements24; South Africa; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid and retirement fund

Job summary

Placements24 is seeking a Trade Marketing Manager to develop and execute in-store activation strategies in Paarl and the Western Cape. You will collaborate with sales teams and retail partners, manage merchandising initiatives, and drive category growth through data-driven campaigns.

The ideal candidate will have a strong FMCG background, excellent analytical skills, and a proven ability to translate brand objectives into successful in-store execution.

Qualifications

• 4+ years of experience in trade marketing or brand management, preferably FMCG.
• Proven track record in in-store activation and promotions.
• Strong understanding of retail environment, merchandising, category management, and consumer behavior at POS.
• Excellent analytical, strategic planning, and project management skills.
• Strong communication and interpersonal skills to influence stakeholders.
• Willingness to travel within Western Cape; based in Paarl or surrounding areas.

Responsibilities

• Develop and execute trade marketing plans and promotional strategies for Paarl and Western Cape markets.
• Collaborate with brand and sales teams to align activities with brand/objectives.
• Manage design and implementation of in-store merchandising and promotional displays.
• Analyze sales data and market insights to identify opportunities for growth.
• Build relationships with retail partners for effective program execution.
• Oversee budget for trade marketing activities and ROI.

Skills

Trade marketing

Brand management

In-store activation

Promotional campaigns

Analytical skills

Retail knowledge

Excel

Education

Bachelor's degree in Marketing or Business Administration

Tools

MS Excel

MS Office Suite

Job description

Placements24 is seeking a Trade Marketing Manager to develop and execute in-store activation strategies in Paarl and the Western Cape. You will collaborate with sales teams and retail partners, manage merchandising initiatives, and drive category growth through data-driven campaigns.

The ideal candidate will have a strong FMCG background, excellent analytical skills, and a proven ability to translate brand objectives into successful in-store execution.