In-Store Growth Strategist - Western Cape

Placements24; Mossel Bay; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Growth opportunities

Brand exposure

Team environment

Job summary

Placements24 in Mossel Bay, Western Cape, seeks a dynamic Trade Marketing Specialist to drive in-store brand visibility and sales performance. You will craft and execute trade marketing plans for the Western Cape, design POS materials, and partner with sales to meet retailer needs.

The role is on-site and requires hands-on, market-focused execution. The ideal candidate has 4+ years in FMCG trade marketing or brand management, strong analytical skills, and proficiency in Excel/PowerPoint.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 4+ years experience in trade marketing or FMCG.
• Strong retail and consumer insights.
• Excellent Excel and PowerPoint skills.

Responsibilities

• Develop and implement annual trade marketing plans aligned with brand objectives and sales targets for the Western Cape region.
• Design and execute in-store promotions, merchandising strategies, and point-of-sale materials to enhance brand presence and drive trial.
• Collaborate with the sales team to understand retailer needs and provide effective trade marketing support.
• Analyze the effectiveness of trade marketing activities and provide insights for continuous improvement.
• Manage trade marketing budgets and ensure ROI for initiatives.
• Build and maintain relationships with key retail partners and suppliers of promotional materials.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Ensure brand consistency and compliance with company guidelines across all trade marketing executions.

Skills

Trade marketing

Brand management

Analytics

Promotional planning

Education

Bachelor's degree in Marketing

Tools

Microsoft Excel

PowerPoint

Job description

Placements24 in Mossel Bay, Western Cape, seeks a dynamic Trade Marketing Specialist to drive in-store brand visibility and sales performance. You will craft and execute trade marketing plans for the Western Cape, design POS materials, and partner with sales to meet retailer needs.

The role is on-site and requires hands-on, market-focused execution. The ideal candidate has 4+ years in FMCG trade marketing or brand management, strong analytical skills, and proficiency in Excel/PowerPoint.