E-commerce Ads Expert — Hybrid & ROI-Driven

Placements24; Richards Bay; Hybrid; ZAR 260,000 - 420,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Professional development opportunities

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks an E-commerce Digital Advertising Specialist to drive online sales and brand awareness through strategic planning, execution, and optimization of paid media campaigns across Google, Facebook, Instagram, and more. The role blends office collaboration with remote flexibility in a hybrid setup.

You will manage budgets, perform keyword research, analyze performance, and generate actionable reports.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3+ years experience in digital advertising for e-commerce.
• Hands-on experience with Google Ads and social media platforms.
• Strong knowledge of KPIs like CTR, CPC, CPA, ROAS.

Responsibilities

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Manage campaign budgets effectively, ensuring optimal spend and maximizing ROI.
• Conduct keyword research, audience segmentation, and targeting to reach the most relevant customers.
• Monitor campaign performance daily, making data-driven adjustments to optimize bids, ad copy, and landing pages.
• Analyze campaign data and generate regular performance reports, providing insights and recommendations for improvement.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing page experiences.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising.
• Manage retargeting campaigns to re-engage past visitors and convert them into customers.
• Conduct A/B testing on various campaign elements to continuously improve performance.
• Contribute to the overall e-commerce marketing strategy.

Skills

Analytical mindset

Strong written and verbal comms

Campaign management

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

CRM tools

Job description

Placements24 in Richards Bay, KwaZulu-Natal, seeks an E-commerce Digital Advertising Specialist to drive online sales and brand awareness through strategic planning, execution, and optimization of paid media campaigns across Google, Facebook, Instagram, and more. The role blends office collaboration with remote flexibility in a hybrid setup.

You will manage budgets, perform keyword research, analyze performance, and generate actionable reports.