Hybrid Coffee Sales Specialist — Outbound Growth

Be Different Sa (Pty) Ltd; Cape Town; Hybrid; ZAR 180,000 - 300,000; Full time

Job summary

Be Different SA (Pty) Ltd in Cape Town is seeking an experienced Outbound Sales Representative - Coffee. The role focuses on driving new coffee business, securing customers, and building long-term relationships.

You will work hybrid, combining in-office activities with client visits, targeting daily and monthly sales goals. Knowledge of coffee products and strong negotiation skills are essential to succeed in a target-driven environment.

Qualifications

• Grade 12 / Matric or equivalent qualification.
• Minimum of 3 years' outbound sales, telesales, business development or account acquisition experience
• Computer literacy, including Microsoft Office and CRM / Sales Management Systems
• Valid driver's license
• Knowledge of coffee products, coffee machines, or the FMCG / hospitality industry would be advantageous
• Strong sales closing and negotiation skills
• Excellent verbal and written communication skills
• Ability to identify customer needs and present value-adding solutions
• Strong prospecting and networking capabilities
• Excellent planning, organization and time management skills
• Resilient and able to perform in a high-pressure, target-driven environment

Responsibilities

• Drive new business development through proactive outbound sales activities, consistently securing new coffee customers and growing the business’ market presence
• Achieve daily, weekly and monthly sales targets as determined by management
• Generate a consistent pipeline of qualified prospects and secure a minimum of 40 approved trial coffee machine placements per month
• Maintain a conversion rate of at least 30%, converting trial coffee machine placements into signed customer agreements
• Develop and maintain strong customer relationships to maximise customer retention, repeat business and referral opportunities
• Identify customer requirements and recommend tailored coffee solutions that meet operational and commercial needs
• Ensure all new customers meet the company's credit, risk, and quality standards to support sustainable long-term account growth
• Maintain accurate and up-to-date customer, prospect, and sales activity information on company systems
• Deliver a professional customer experience through excellent product knowledge, communication and sales presentation skills
• Collaborate with internal teams to ensure successful customer onboarding, equipment installations and service delivery
• Participate in sales campaigns, promotions and strategic projects that support revenue growth and market expansion
• Continuously improve sales effectiveness by incorporating coaching, quality feedback and industry knowledge into daily activities

Skills

Outbound sales experience

Telesales

Business development

Account acquisition

Strong negotiation skills

Excellent communication skills

Identify customer needs

Prospecting and networking

Time management

Education

Grade 12 / Matric or equivalent qualification

Tools

CRM / Sales Management Systems

Microsoft Office

Job description

Be Different SA (Pty) Ltd in Cape Town is seeking an experienced Outbound Sales Representative - Coffee. The role focuses on driving new coffee business, securing customers, and building long-term relationships.

You will work hybrid, combining in-office activities with client visits, targeting daily and monthly sales goals. Knowledge of coffee products and strong negotiation skills are essential to succeed in a target-driven environment.