HubSpot CRM & Lifecycle Marketing Lead

Babylonstoren; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Daily catered lunch

Flexible working hours

Training and conference budget

30% discount at Babylonstoren

Cho ice of equipment (Apple common)

Quarterly socials and team building

Job summary

Candide, based at Babylonstoren in the Cape Winelands, seeks a CRM & lifecycle marketing expert to own HubSpot architectures across its estate brands. You'll shape segmentation, automation, and reporting, with a focus on data quality and scalable frameworks.

The role blends enablement, governance, and hands-on execution across multiple markets. Strong HubSpot experience, data modelling, and cross-brand collaboration are essential, as is a proactive approach to compliance and measurable impact.

Qualifications

• 4–5 years in CRM, lifecycle, email or marketing automation, incl. 3+ years in HubSpot Marketing Hub.
• Owns a CRM data model and cross-brand workflows, not just campaigns.
• Knowledge of email deliverability and authentication (SPF, DKIM, DMARC).
• Understanding of POPIA and GDPR for marketing consent and retention.
• Experience collaborating with marketing teams and documenting workflows.
• Ability to explain segmentation decisions and measure impact.

Responsibilities

• Build, QA and deploy emails in HubSpot Marketing Hub across brands.
• Manage send calendar, contact frequency, and suppression rules.
• Create and iterate lifecycle programs: enquiry to win-back and reactivation.
• Develop lead scoring models and assess conversion accuracy.
• Ensure data quality: deduplication, deliverability, and data integrity with BigQuery integrations.
• Design surveys, automate feedback flows, and maintain reporting inventories.
• Develop dashboards in Looker Studio or Power BI tracking CRM-revenue and engagement.
• Document architecture and train estate marketing teams to use the systems.

Skills

CRM systems

HubSpot Marketing Hub

Lifecycle marketing

Email automation

Data quality and governance

Reporting and analytics

Tools

Jira

Confluence

n8n

HubSpot CMS Hub

Looker Studio / Power BI

Job description

Candide, based at Babylonstoren in the Cape Winelands, seeks a CRM & lifecycle marketing expert to own HubSpot architectures across its estate brands. You'll shape segmentation, automation, and reporting, with a focus on data quality and scalable frameworks.

The role blends enablement, governance, and hands-on execution across multiple markets. Strong HubSpot experience, data modelling, and cross-brand collaboration are essential, as is a proactive approach to compliance and measurable impact.