About the Role
Our client is seeking a strategic and results-oriented Hotel Sales & Marketing Director to lead their vibrant property in the scenic coastal town of Mossel Bay, Western Cape . This senior role is responsible for developing and executing comprehensive sales and marketing strategies to drive room occupancy, group bookings, and ancillary revenue. The ideal candidate will possess a deep understanding of the hospitality market, strong leadership qualities, and a proven ability to achieve ambitious targets. You will be instrumental in shaping the hotel's brand presence, building key relationships with corporate clients and travel partners, and ensuring the hotel remains a preferred destination. This is a key leadership position within the hotel, requiring a blend of creative thinking and analytical prowess to succeed in the competitive Mossel Bay market.
Key Responsibilities
- Develop and implement innovative sales and marketing plans to achieve and exceed revenue targets for rooms, events, and other services.
- Lead and motivate the sales and marketing team, fostering a high-performance culture.
- Identify and pursue new business opportunities, including corporate accounts, tour operators, and event planners.
- Build and maintain strong relationships with existing clients and partners.
- Oversee the hotel's digital marketing strategy, including website management, social media, and online advertising.
- Manage the hotel's brand reputation and public relations efforts.
- Conduct market research and competitor analysis to identify market trends and opportunities.
- Develop and manage the sales and marketing budget, ensuring cost-effectiveness.
- Collaborate with the General Manager and other department heads to ensure alignment of sales and marketing efforts with overall hotel strategy.
- Monitor sales performance and adjust strategies as needed to meet objectives.
Requirements
- Minimum of 5 years of experience in hotel sales and marketing management, with a proven track record of success.
- Demonstrated ability to develop and implement effective sales and marketing strategies.
- Strong understanding of the local and international tourism market, particularly within Mossel Bay, Western Cape .
- Excellent leadership, team management, and motivational skills.
- Proficiency in hotel sales and marketing software, CRM systems, and digital marketing tools.
- Exceptional negotiation, communication, and presentation skills.
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
- Ability to work effectively under pressure and meet demanding targets.
- Creative thinking and a proactive approach to identifying new revenue streams.
- Willingness to travel occasionally for industry events and client meetings, in addition to hybrid work requirements.
Benefits
- An annual salary of R , commensurate with experience.
- Performance-based incentive bonuses tied to revenue targets.
- Comprehensive medical aid and retirement fund contributions.
- Opportunities for professional growth and development within a reputable group.
- Generous staff discounts on accommodation and dining.
- A dynamic role in a beautiful coastal location like Mossel Bay, Western Cape .
- The chance to lead a key department and influence hotel success.