Marketing Manager - Hospitality

Placements24; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

Professional Development

Industry Conferences

Job summary

Placements24 in Sandton is seeking a strategic Marketing Manager to lead marketing efforts for upscale properties. You will craft and execute integrated campaigns across digital channels, PR, and traditional advertising to raise brand awareness and drive bookings in a competitive luxury market.

The role requires hands-on leadership, copywriting excellence, and proficiency with marketing analytics tools and CRM systems.

Qualifications

• Experience as Marketing Manager in hospitality or luxury goods.
• Strong digital marketing, social media, and content creation.
• Excellent written and verbal communication; copywriting skills.
• Proficient in marketing analytics tools and CRM systems.
• Bachelor's degree in Marketing, Communications, Business Admin, or related field.
• Proven ability to develop and execute marketing strategies.

Responsibilities

• Develop and implement integrated marketing plans and campaigns to drive bookings and revenue.
• Manage the company's digital presence, including website content, social media, SEO, and online advertising.
• Oversee creation of marketing collateral, advertising materials, and public relations efforts.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Manage the marketing budget effectively, ensuring maximum ROI on all initiatives.
• Collaborate with sales, operations, and management teams to align marketing strategies with business objectives.
• Track and analyze marketing campaign performance, providing regular reports on key metrics.

Skills

Digital Marketing

Social Media Management

Content Creation

Copywriting

Marketing Analytics

CRM Systems

Education

Bachelor's degree in Marketing

Business Administration or related

Tools

CRM Systems

Analytics Tools

SEO

Job description

About the Role

Our client is seeking a strategic and creative Marketing Manager to lead their marketing efforts for their upscale properties in Sandton . This role is essential for driving brand awareness, increasing occupancy rates, and enhancing the overall market presence of the establishment. You will develop and execute comprehensive marketing strategies across various channels, focusing on digital marketing, public relations, and traditional advertising. This is a significant opportunity for a seasoned marketing professional to shape the brand narrative and drive business growth in a competitive luxury market.

Key Responsibilities

• Develop and implement integrated marketing plans and campaigns to drive bookings and revenue.
• Manage the company's digital presence, including website content, social media, SEO, and online advertising.
• Oversee the creation of marketing collateral, advertising materials, and public relations efforts.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Manage the marketing budget effectively, ensuring maximum ROI on all initiatives.
• Collaborate with sales, operations, and management teams to align marketing strategies with business objectives.
• Track and analyze marketing campaign performance, providing regular reports on key metrics.

Requirements

• Proven experience as a Marketing Manager, preferably within the hospitality or luxury goods sector.
• Strong understanding of digital marketing, social media management, and content creation.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Proficiency in marketing analytics tools and CRM systems.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Demonstrated ability to develop and execute successful marketing strategies.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holiday allowances.
• Opportunities for professional development and attendance at industry conferences.
• A dynamic and prestigious work environment with exposure to luxury hospitality.