Hospitality Digital Marketing Manager

Bright Placements (PTY) Ltd; Limpopo; On-site; ZAR 360,000 - 420,000; Full time

Job summary

Bright Placements (PTY) Ltd. seeks a skilled Digital Marketing Lead to drive online visibility and direct bookings for hospitality clients. You will manage campaigns across SEO/SEM, social media, email marketing and content management, with a focus on ROIs and conversion optimization.

Ideal candidates have 3–5 years in digital marketing within luxury travel or hospitality, strong analytics, and the ability to work independently while coordinating multiple campaigns and events.

Qualifications

• 3–5 years of digital marketing experience in hospitality or luxury travel.
• Proven track record of increasing online visibility and direct bookings.
• Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, Hospitality Management, or related field.
• Experience managing multiple digital marketing campaigns concurrently.

Skills

Communication skills

Analytical thinking

Project management

ROI focus

Independent worker

Creative mindset

Team collaboration

Education

Diploma or Bachelor’s degree in Marketing/related field

Tools

SEO/SEM knowledge

GA4 & Google Ads

Meta Business Suite

WordPress

Email marketing platforms

CRM systems

OTA platforms knowledge

Canva/Adobe Creative Suite

Video content creation

Website optimization

Job description

Minimum Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Hospitality Management, or a related field.
• Minimum of 3–5 years' digital marketing experience, preferably within the hospitality, tourism, or luxury travel industry.
• Proven track record of increasing online visibility and direct bookings.
• Experience managing multiple digital marketing campaigns simultaneously.

Technical Skills

• Strong understanding of SEO and SEM principles.
• Experience with Google Analytics (GA4), Google Search Console, and Google Ads.
• Proficiency in Meta Business Suite and social media advertising.
• Knowledge of content management systems (WordPress or similar).
• Experience with email marketing platforms (Mailchimp, HubSpot, Campaign Monitor, or similar).
• Knowledge of CRM systems and guest database marketing.
• Familiarity with hotel booking engines and channel management platforms is advantageous.
• Basic graphic design skills using Canva and/or Adobe Creative Suite.
• Experience creating and editing short-form video content for social media.
• Understanding of website optimisation and conversion rate improvement.

Key Competencies

• Excellent written and verbal communication skills.
• Creative thinking with strong attention to detail.
• Analytical and data-driven decision-making.
• Strong project management and organisational skills.
• Ability to work independently and manage multiple deadlines.
• Commercial awareness with a strong focus on ROI.
• Excellent interpersonal and relationship-building skills.
• Strong problem-solving and decision-making abilities.
• Ability to adapt to changing digital trends and technologies.

Personal Attributes

• Passion for hospitality and guest experience.
• Innovative and creative mindset.
• Self-motivated and proactive.
• Results-oriented with a strong work ethic.
• Professional presentation and conduct.
• Flexible and able to work in a fast-paced environment.
• Team player with excellent collaboration skills.

Preferred Experience

• Experience marketing luxury hotels, lodges, resorts, or tourism destinations.
• Knowledge of OTA platforms such as Booking.com and Expedia.
• Experience working with influencers and travel content creators.
• Photography and videography experience would be advantageous.
• Familiarity with AI-powered marketing tools and automation platforms.

Performance Indicators (KPIs)

• Growth in direct online bookings.
• Website traffic and conversion rates.
• Social media engagement and audience growth.
• Return on advertising spend (ROAS).
• Email marketing open and click-through rates.
• Search engine rankings and organic traffic growth.
• Online reputation scores and guest review ratings.
• Lead generation and campaign ROI.

Working Conditions

• Office-based with occasional travel to hotels, lodges, trade shows, and marketing events.
• May require occasional evening or weekend work during campaigns, launches, or promotional events.
• Ability to manage multiple projects in a fast-paced hospitality environment.