Digital Marketing, Communications and PR Manager

Minor Hotels; Johannesburg; Vor Ort; ZAR 450.000 - 600.000; Vollzeit

Zusammenfassung

A leading global hospitality firm is seeking a Digital Marketing, Communications and PR Manager to spearhead digital initiatives and enhance brand presence. The ideal candidate will possess a Bachelor's degree and 4–7 years of experience in digital marketing and PR. Responsibilities include executing integrated campaigns, managing content across platforms, and optimizing customer engagement strategies. This full-time role offers a dynamic environment within a recognized company in the hospitality industry.

Qualifikationen

• 4–7 years of experience in digital marketing, communications or PR.
• Experience in delivering integrated digital campaigns.
• Hands-on experience with paid media, SEO, and performance marketing.

Aufgaben

• Support digital marketing initiatives aligned with brand objectives.
• Coordinate content across digital platforms.
• Assist in PR activities to boost brand visibility.
• Manage website content updates and SEO tasks.
• Execute CRM initiatives to enhance customer engagement.
• Track performance against marketing KPIs.
• Coordinate with external agencies for project delivery.

Kenntnisse

Digital marketing fundamentals

Communications proficiency

PR knowledge

Data-driven mindset

Project management

Ausbildung

Bachelor’s degree in Marketing, Communications, or Business

Tools

WordPress

CRM tools

Analytics tools

Jobbeschreibung

Digital Marketing, Communications and PR Manager

Minor Hotels is a global hospitality leader with over 560 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over four decades of experience, we build stronger brands, foster lasting partnerships and drive business success by staying focused on what matters most to our guests, team members and partners.

Key Responsibilities

• 1. Digital Marketing & Growth Execution
  • Support the development and execution of digital marketing initiatives aligned with commercial and brand objectives.
  • Manage day‑to‑day performance across acquisition, engagement, and conversion activities.
  • Execute integrated digital campaigns across paid media, SEO, social, CRM and content platforms.
  • Monitor performance and recommend optimisation opportunities to improve results.
• 2. Brand, Content & Communications
  • Apply brand guidelines, tone of voice and messaging frameworks across all digital and communication touchpoints.
  • Coordinate and manage content across website, social media, email and digital campaigns.
  • Support corporate and brand communications, including announcements, internal updates and leadership messaging.
  • Ensure consistency and alignment across marketing and communications activities.
• 3. Public Relations & Media Support
  • Assist in the execution of PR and media activities to enhance brand visibility and credibility.
  • Support relationships with journalists, media outlets and industry stakeholders.
  • Coordinate press releases, media materials and thought leadership content.
  • Assist with issues and crisis communications as required, under guidance.
• 4. Digital Channels & Customer Experience
  • Manage website content updates, basic UX improvements and SEO implementation.
  • Execute social media activity, community management and online reputation monitoring.
  • Ensure digital touchpoints are aligned with customer journeys and campaign objectives.
  • Collaborate with product, e‑commerce and sales teams on digital initiatives.
• 5. CRM & Customer Engagement
  • Execute CRM and lifecycle marketing initiatives to support retention and engagement.
  • Manage email marketing campaigns and marketing automation workflows.
  • Support database growth, segmentation and personalisation initiatives.
• 6. Data, Reporting & Optimisation
  • Track digital marketing and communications performance against KPIs.
  • Prepare regular reports and dashboards with insights and recommendations.
  • Use data to optimise campaigns, content, and channel performance.
  • Share updates and learnings with the wider marketing team and stakeholders.
• 7. Stakeholder, Agency & Budget Coordination
  • Work closely with Sales, Brand, Product and other internal teams.
  • Coordinate external agencies, including digital, PR, media and creative partners.
  • Manage assigned budgets and support forecasting and reporting.
  • Deliver projects to agreed timelines and objectives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 4–7 years’ experience in digital marketing, communications and/or PR roles.
• Experience delivering integrated digital and communications campaigns.
• Hands‑on experience with:
• Paid media, SEO and performance marketing
• CMS platforms (e.g. WordPress)
• CRM and marketing automation tools
• Analytics and reporting tools

Key Skills & Capabilities

• Strong understanding of digital marketing, communications and PR fundamentals.
• Solid executional skills across digital channels and content.
• Clear and confident written and verbal communication skills.
• Data‑driven mindset with attention to detail.
• Ability to manage multiple projects and priorities.
• Collaborative team player with strong stakeholder management skills.

Additional Information

• Seniority level: Associate
• Employment type: Full‑time
• Job function: Marketing
• Industries: Hospitality