Description
Our client sells promotional products to hospitals across the United States. They have an established customer base, a proven track record in the sector, and a defined list of target facilities and decision-maker contacts they want to reach. This role owns the top of the sales funnel. Working from an assigned contact list, the Hospital Outreach Representative makes first contact, introduces the company and its offering, gauges interest and potential need, and routes qualified prospects to a U.S.-based salesperson for follow-up and closing. This is a focused outreach and qualification role, not a full-cycle sales position. Success is measured by consistent outbound activity, quality conversations, and clean handoffs — not by closing deals. Working hours must overlap U.S. business hours (Eastern Time) to reach hospital contacts effectively.
Requirements
- Excellent spoken and written English with a clear, professional and confident phone presence
- Comfortable making outbound calls to U.S. business contacts and resilient when prospects decline
- Strong listening and questioning skills — able to read the conversation and respond appropriately
- Persistent, organised and disciplined about consistent follow-up
- Strong CRM discipline: accurate, timely and complete record-keeping
- Prior outbound calling, SDR, BDR, lead-generation or appointment-setting experience preferred
- Healthcare or hospital outreach experience is an advantage but not required
- Reliable high-speed internet, a quiet calling environment and a quality headset
Responsibilities
- Work an assigned list of target hospital facilities and decision-maker contacts
- Conduct consistent, high-volume outbound outreach via calls and emails
- Introduce the company and its products clearly and professionally on every contact
- Ask qualifying questions to gauge interest, need and readiness for a sales conversation
- Identify and confirm the correct decision-maker contact where the list is incomplete
- Follow up persistently and on schedule with contacts who have not yet responded
- Capture all outreach activity, conversation notes and interest levels accurately in the CRM
- Route interested, qualified prospects to the assigned salesperson with a clean, fully documented handoff
- Meet daily and weekly outreach volume and conversation targets
Core Focus Areas
Outbound Outreach
- Conduct high-volume outbound calls and emails to assigned hospital contacts
- Introduce the company and its promotional product offering clearly and professionally
- Follow up persistently and on schedule with contacts who have not yet responded
- Reach daily and weekly outreach and conversation targets
Lead Qualification
- Start conversations, ask qualifying questions and gauge each prospect's level of interest and potential need
- Distinguish genuine interest from a polite brush-off
- Where the contact list is incomplete, identify and confirm the appropriate decision‑maker
Handoff Quality
- Confirm and record contact name, title, facility and best contact information before routing
- Document what was discussed, interest or need identified, and any relevant timing
CRM and Record-Keeping
- Capture every touchpoint — contact details, conversation notes and interest level — accurately and on time
- Maintain clean, complete CRM records as a core measure of performance