Remote E-commerce Social Media Growth Specialist

Placements24; Randburg; Remote; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance bonuses

Job summary

Placements24 is seeking a data-driven Remote E-commerce Social Media Growth Specialist to lead growth across social channels. You will design and execute experimental strategies, optimize paid campaigns, and analyze performance data to identify opportunities for customer acquisition, engagement, and sales.

This role requires strong analytical thinking, creative experimentation, and excellent remote communication skills.

Qualifications

• Proven experience in Social Media Growth for ecommerce.
• Strong ability to drive customer acquisition and revenue growth.
• Skilled in managing paid social campaigns and KPIs.
• Proficient in web analytics and social media analytics tools.
• Experience with A/B testing methodologies.

Responsibilities

• Develop and implement growth strategies across social platforms for ecommerce brands.
• Manage and optimize paid social campaigns on Facebook, Instagram, TikTok and Pinterest.
• Run A/B tests on creatives, targeting, and landing pages to identify winning setups.
• Analyze performance data and customer behavior to uncover growth opportunities.
• Create engaging content tailored to each platform and audience segment.
• Collaborate with marketing and product teams to align social efforts with business goals.
• Stay updated on social media trends and growth hacking techniques.
• Test new platforms and features for potential impact.
• Produce regular performance reports with clear insights and recommendations.
• Monitor competitor activity to identify competitive advantages.

Skills

Social media growth

A/B testing

Analytics mindset

Paid social optimization

Remote work communication

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Facebook Ads Manager

TikTok Ads

Job description

About the Role

Our client, a rapidly scaling e-commerce business, is seeking an innovative and data-driven **Remote** E-commerce Social Media Growth Specialist. This fully remote position requires a candidate with a proven ability to leverage social media channels to drive significant growth in customer acquisition, engagement, and sales for online businesses. You will be responsible for developing and executing experimental strategies across social platforms, optimizing paid campaigns, and analyzing performance data to identify key growth opportunities. The ideal candidate possesses a deep understanding of social media marketing, a strong analytical mindset, and a passion for identifying and capitalizing on emerging trends. This role is crucial for pushing the boundaries of our client's online reach and revenue. You will have the autonomy to test new approaches and contribute directly to the company's expansion in a **remote** capacity.

Key Responsibilities

• Develop and implement creative social media strategies focused on driving measurable growth (e.g., customer acquisition, conversion rates, LTV) for e-commerce brands.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest, focusing on ROI and CPA.
• Conduct A/B testing and experimentation on ad creatives, targeting, landing pages, and audience segments to identify winning strategies.
• Analyze social media performance data, website analytics, and customer behavior to uncover insights and opportunities for growth.
• Create engaging and persuasive social media content tailored for different platforms and audience segments.
• Collaborate with the marketing and product teams to ensure alignment of social media efforts with overall business goals and customer journey optimization.
• Stay abreast of the latest social media marketing trends, growth hacking techniques, and e-commerce best practices.
• Identify and test new social media platforms and features for potential business impact.
• Generate regular performance reports, providing clear insights and actionable recommendations to senior management.
• Monitor competitor social media activities and identify opportunities for competitive advantage.

Requirements

• Proven experience as a Social Media Specialist, Growth Hacker, or Digital Marketing Specialist with a strong focus on e-commerce growth.
• Demonstrated success in using social media to drive significant customer acquisition and revenue growth for online businesses.
• Expertise in managing paid social media campaigns and optimizing for key performance indicators (KPIs).
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and social media analytics platforms.
• Experience with A/B testing tools and methodologies.
• Excellent understanding of e-commerce business models and customer lifecycles.
• Creative thinker with a passion for experimentation and data-driven decision-making.
• Strong written and verbal communication skills, essential for a **remote** role.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Ability to work independently and manage multiple projects in a **remote** environment.

Benefits

• Fully **remote** position, offering excellent work-life balance and flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a fast-growing e-commerce company and make a significant impact.
• Professional development and continuous learning opportunities.
• Collaborative and innovative virtual team culture.